Harleen Parmar Gillette Indonesia Chester Allan‚ Gillette’s country manager of Indonesia‚ needs to decide whether increasing spending in marketing beyond 12% of sales will cause a 20-25% increase in blade sales in 1996. Despite the high market share of 48% and 97% brand awareness (See Exhibit 1) of Gillette-brand blades‚ the company needs to target several factors that hinder its growth by switching rural population to lower priced Gillette blades; targeting 48% of the urban male population
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Argentina War http://www.bbc.co.uk/news/world-latin-america-20793884 Torture centres There was court investigated crimes against 200 opponents of the military regime in six illegal detention centers in Buenos Aires‚ One of the crimes was a kidnapping of a man named Jacobo Timerman who was tortured by electric shocks‚ beatings and solitary confinement in the years he was held illegally. The prosecutor said Jaime Smart was a leading factor in the persecution of opponents in the military. The illegal
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Argentina is a country located in Southern South America‚ its largest city and capital is called Buenos Aires. In Argentina‚ the weather is very nice‚ it’s mostly warm throughout all of the seasons. In Buenos Aires Argentina‚ it is a little bit colder than the other cities in Argentina‚ but not by much. Argentina is mostly famous for the dance and music/ festivals that happen there. Argentinians dance to tango‚ salsa and much more. During these dances‚ the women wear traditional dresses‚ they
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1. Should Gillette enter the cassette market at all? Gillette Safety Razor Division (SRD) would be foolish to not enter the cassette market at this time in the game. With the established and well-trusted brand name on it’s side‚ Gillette will be able to exploit the undeveloped marketed to it’s fullest potential. The way that Gillette can accomplish this is by utilizing some of it’s biggest and strongest assets to overcome what the consultants believe are the three major problems in the industry:
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Executive Summary Gillette is a world known multinational company in shaving products market and holds more than 70% market share (Hartline 2007) in this segment. Since its very inception in 1901‚ Gillette has always been envied for delivering the finest shaving care products both for men and women. Besides‚ it has also diversified its product lines extending it to toothbrushes‚ toiletries‚ stationeries‚ cosmetics and other household appliances. Originated in Boston‚ Gillette has been dominating
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FROM: Giuseppe Fornaro TO: Edward “Cutting Edge” Barber‚ Head of Gillette Shaving Division RE: Rejuvenating the strategy of Gillette’s razor business Current Strategy Gillette has grown to be a power brand in the shaving industry. Its products are seen as premium quality and are thus sold at a premium price. Gillette’s current business model consists of high spending in marketing and product development (R&D). Gillette’s traditional competitive strategy for razors is to focus technology
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Argentina is a very delightful place. The country of Argentina is much different from the United States in many ways. They have beautiful nature and geography. Argentina has diverse climate and vegetation. Argentina has many different landforms that benefit them in many ways. They also have many major landforms that have pretty sights to see. Argentina is also a very big country. The location of Argentina is a great location with great weather. They have a shape that isn’t that similar to any other
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Gillette Cassette Case Study‚ 1/9/11 In 1970 Gillette Razors was dominating the manufacturing and distribution of men’s and women’s razors‚ blades and other toiletries. Their distribution to 500‚000 retail outlets in the US and the strong relationships of their sales team with chain retailers and wholesale distributors made them well-positioned to enter the emerging market of blank cassettes. Based on the research they received from their consultants‚ Gillette was smart to seriously consider
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There are 12 countries in South America‚ and Argentina is one of the most beautiful countries in this continent. This country offers a very interesting history‚ and captivating geography. It is also‚ a place rich in culture and tradition with a unique identity of its inhabitants. Which makes it such an appealing and distinctive country. Location Argentina is located in the southeast part of South America. It is bounded by the Atlantic Ocean in the east. The geographical coordinates of the country
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Identity Prism 8 2.2.3 Brand personality 9 3. Positioning 10 3.1 Possible positioning statements 11 3.1.1 Comparisons 12 3.1.2 Contrast between two statements 12 4. Celebrity endorsement 13 4.1 David Beckham and Gillette 14 4.2 Other Gillette celebrity endorsers 15 4.3 Match-up hypothesis 16 4.4 Future Endorsement 17 5. Retail Environment 17 Appendices Bibliography Appendices Appendix 1 – Marketing Week Article Appendix 2 – Questionnaires Appendix 3
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