------------------------------------------------- Conduct a Marketing Audit ------------------------------------------------- --- ------------------------------------------------- Conduct an External Marketing Audit ------------------------------------------------ ------------------------------------------------- ------------------------------------------------- a) External Marketing Audit In this external audit‚ Starbucks is looking at its macro and micro external environment. Macro
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Retail Location Strategies Learning the New Rules for Site Selection Will Keep You Ahead of the Game. Nationwide‚ the retail sector enjoyed robust growth during the first half of the decade‚ due in great part to the continued expansion of big boxes. The excitement‚ however‚ is dying down‚ as several category-killer retailers experience slowing sales. The once-zealous players are becoming more cautious‚ and once again the rules of the game are changing for developers and commercial brokers.
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FDI in retail will benefit consumer‚ create opportunities: US Washington‚ Dec 8‚ 2012 (IANS) The US government and corporate America alike have welcomed the Indian parliament’s approval of foreign direct investment in multi-brand retail‚ saying it would spur investment in infrastructure and benefit the consumer. "We believe direct foreign investment in retail will grow markets in India as it has in China‚ Brazil‚ and many other developing economies‚" State Department spokesman Mark Toner
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What is quality? Quality is a measure of how good and satisfying a product is to the consumer. The ISO standard explains quality as "the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs." Meaning that the quality of a product/service is defined in matter of the features it presents to the customer and the rate of satisfaction it is providing to its user/consumer. The quality depends not only on its features it depends on the
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Retail Table of Contents Table of Contents 2 Introduction 3 Introduction 3 LIDL Spain 3 Company Statement and operating principles (in summary) 3 1. Understanding the retail marketplace and customer needs and wants 4 1.1 Macro environment 4 1.1.1 Political: 4 1.1.2 Technological: 4 1.1.3 Environmental 4 1.1.4 Legal 4 1.2 Micro environment 5 1.2.1 Competitors 5 1.2.2 Customers 6 1.2.3 SWOT – analysis 6 2. Designing a customer-driven retail strategy
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Corporate Retail Strategies and Management Group 2 CASE SUMMARY Name of the organization: Megamart Location : Kalamaserry Date of visit : 20/10/2013 Source of information from organization : Store Manager Snap shot of the case Megamart. Megamart‚ from the house of Arvind‚ is a pioneer of the value- retailing concept in India‚ arrived on the scene way back in 1994‚ and changed the rules of the retailing business in India. Today Megamart is the largest player in this segment
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Introduction RETAIL MANAGEMENT The word ’retail’ is derived from the French word ’retailer’ meaning ’to cut a piece off’ or ‘to break bulk’. In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. Although retailing in its various formats has been around our country for many decades‚ it has been confined for a long time to family owned corner shops. Retail marketing is an essential component of an overall marketing
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Travel Retail Analysis The Travel Retail industry can be defined as the sale of services and products trough channels such as airport stores‚ airlines‚ cruise lines‚ downtown duty free stores or any other related to travel environment. Even tough these retail stores have to pay for concession fees; they are exempt from the payment of certain taxes that make the product very attractive to the final customer. I believe the Travel Retail is very susceptible to the economic variations and
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Analytics in Retail Industry Submitted By: Group 7 ROLL NUMBER | NAME | 65 | Vishal Nigam | 57 | Shveta Dang | 48 | Riju Mathew | 38 | Padmanava Gupta | 36 | Nidhi Babbar | 27 | Kavita Chatterjee | Date: 23rd April‚ 2013 Contents 1. Executive Summary 2. Introduction 3.1. Analytics and Retail Industry 3.2. Indian Retail Industry – An overview 3. Prerequisites of Analytical Retail 4. Current Status of Implementation of Analytics in the Retail Industry
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ON THE IMPORTANCE OF HR AUDIT TO INCREASE THE PRODUCTIVITY OF AN ORGANIZATION’S FUNCTIONS INTRODUCTION OF THE STUDY: The concept of HR audit has emerged from the practice of yearly finance and accounting audit‚ which is mandatory for every company‚ to be done by external statutory auditors. This audit serves as an examination on a sample basis of practices and systems for identifying problems and ensuring that sound accounting principles are followed. Similarly‚ an HR audit serves as a means through
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