VOLUME 4 NUMBER 6 1994 C E L E B R A T E A N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make
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and lays out its benefits and explains ways of initiating it. Chapter 8 looks at the aspect of service and quality in general. How can quality be managed through 5W’s and 1H questions and through these how quality assurance can be maintained. Chapter 9 deals with the PDCA Cycle and its implementations at Fun Galore. Chapter 10 deals with the 5s approach that improves the quality of the services provided. Chapter 11 lays out guidelines that have been formulated for the recommendations
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INTRODUCTION Total Quality Management (“TQM”) is a management philosophy was originally developed by American statistician‚ W. Edwards Deming after World War II and its principle are then put forward by various researchers such as Deming (1986)‚ Juran (1999)‚ Crosby (1979) and Imai (1986). Such principles comprise the Deming triangle‚ Juran Trilogy‚ concept of zero defect and Kaizen approach etc. Total refers to every process‚ every activity and every people of the organization whereas Quality is to satisfy
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discuss the core marketing concepts that Samsung has adopted to shift its competitive edge. ✓ Need‚ Wants‚ and Demands Samsung always try to develop products that fit their customers’ lifestyle by studying their tastes. Samsung focus finding out what’s likely to sell before consumers even know they want it. ✓ Target Market‚ Positioning‚ and Segmentation Samsung focus on design‚ as they want to be the Marcedes of home electronics. Samsung concentrate less on cost saving and more
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UNIVERSITY OF SOUTH AFRICA TOTAL QUALITY MANAGEMENT MODULE 1: CSTQ02J ASSIGNMENT 02 Unique Number: 394645 Prepared by: Godfrey P. Shale Student Number: 777-454-8 Date: 2012-10-01 UNIVERSITY OF SOUTH AFRICA 2.1 Strategic Decision A strategic decision is an overarching decision that is taken by the top-level management of an organisation that considers the whole environment in which the organisation operates and the resources that the organisation has‚ and it chooses the most
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Case 8 – Samsung: From Gallop to Run 1. Samsung in 1993 was commonly noted for copying the higher technological powers like Sony and selling a cheaper‚ and not as good quality devices to customers. Instead of leading the way they were simply walking in the already paved path of tech world. When Lee Kun-hee became CEO of Samsung Industries he had it in his mind to become a leader. With a large investment in research and development he made that dream possible by hiring on plenty of fresh‚ young
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SAMSUNG GALAXY TAB 2 Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted
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TOTAL QUALITY MANAGEMENT IN HIGHER EDUCATION Ranjana‚ Lecturer Doaba College of Education ABSTRACT In this world of ever-growing competition‚ rapid changes of technology‚ privatization and internalization in education have led to the use of the concept of TQM in higher education. Student is nowadays considered as a customer and the system of education needs to be according to the needs of the customer (Student).In
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Even then‚ overcoming issues such as customer loyalty and switching costs would be another large barrier to entry. The threat of substitutes (High) For Samsung‚ almost any phone that performs the same functions as a Samsung phone could be considered a substitute. This includes other devices running the Android OS and not made by Samsung‚ (Motorola Droid comes to mind) as well as other devices like the Apple iPhone or Blackberry. All of these are in high abundance with similar cost and highly
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Samsung 1. Introduction: Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town‚ Seoul. It comprises numerous subsidiaries and affiliatedbusinesses‚ most of them united under the Samsung brand‚ and is the largest South Korean company. Samsung Group formed several electronics-related divisions‚ such as Samsung Electronics Devices Co.‚ Samsung Electro-Mechanics Co.‚ Samsung Corning Co.‚ and Samsung Semiconductor & Telecommunications Co.‚ and grouped them
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