Project Report on Nokia Preface In this era‚ where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them‚ the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day‚ including new features of entertainment‚ and multiple options like imaging facilities‚ movie/animation features‚ sound technologies etc. When the technology
Free Mobile phone Marketing
Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation‚ Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the industry internally and externally
Free Mobile phone Nokia
COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia‚ Finland YEAR OF BIRTH Company started in 1865 as wood pulp mill. After 1963 Nokia started producing radio telephone COMPANY PRODUCT Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone‚ Smart Phone‚ Mobile Computers‚ etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share company
Free Mobile phone Nokia
Nokia Product * NOKIA’S Thinking: A good product sells itself. Price * NOKIA uses a pricing strategy that best suits the product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung
Premium Marketing Smartphone
Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
Premium Strategic management Marketing Mobile phone
History of Nokia Nokia has a long history of successful change and innovation. In 1865‚ Nokia was originally founded by Fredrik Idestam‚ a mining engineer. Fredrik Idestam opened his first wood pulp mill in South-Western Finland‚ Tammerkoski Rapids. In 1867‚ Fredrik Idestam’s wood pulp invention was awarded a Bronze Medal in the Paris World Exposition (Kolvuniemi 1998‚ p.17). Three years later‚ Fredrik Idestam constructed a second mill by the Nokiavirta river‚ which inspired him to name his company
Premium Nokia
In partial fulfillment of the subject TOTAL QUALITY MANAGEMENT Friday 1:00pm – 4:00pm | A Study on the TQM approach of Apple Inc. | | Submitted by: GLEEZLE ASHLEY A. BELARDOStudent no.: 10 -11077Submitted to: Professor MedinaDate: December 14‚ 2012 | | TABLE OF CONTENTSINTRODUCTION………………………………………………………………………3BODY/ RESEARCH…………………………………………………………………...6REFERENCES………………………………………………………………………...10 | | INTRODUCTION Apple Inc. Is an American multinational electronics and software
Premium Apple Inc. Steve Jobs Management
Nokia Cultural Changes Brenda Boakye Westwood College May 13‚ 2013 Nokia began 150 years ago in Finland. Before they for were known as a telecommunications company‚ they were known for a lot more. Nokia was founded by Fredrick Idestam and began as a paper mill. Nokianvirtra River was the location of the second paper mill plant which opened in 1871 and later the name of the company. Nokia has made everything from galoshes to tires. In 1898 Eduardo Polon founder
Free Mobile phone Nokia
Total Quality Management and Materials Management Introduction TQM is the way of managing for the future‚ and is far wider in its application than just assuring product or Service quality – it is a way of managing people and business processes to ensure complete customer satisfaction at every stage‚ internally and externally. TQM‚ combined with effective leadership‚ results in an organization doing the right things right‚ first time. The core of TQM is the customer-supplier interfaces‚ both
Premium Total quality management Management Quality assurance
Nokia Code of Conduct Nokia Code of Conduct Dear Colleague‚ Nokia products touch the lives of billions of people‚ from every corner of the earth‚ from every type of culture‚ from every age and background‚ every day. In fact‚ we made it our mission to get a mobile phone into the hands of everyone‚ because we believe technology should be a powerful force for societal advancement. By connecting people to mobile products and services‚ we can help people improve their lives no matter what
Premium Human rights Business ethics Ethics