American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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United States. Americans eat a lot of fast food these days and are accustomed to the convenience and taste of fast food. Fast food restaurants are still offering the same unhealthy food with some rational changes throughout their menu. Parents may be responsible for their children’s health‚ but with the convenience of fast food it just makes it easier. It is no surprise how America is getting fatter each day and who to blame is still undecided. Fast Food Gone Bad Introduction Obesity
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Healthy food vs. Fast food Many years ago‚ people ate food that do not contains‚ preservatives; moreover‚ people used to spend a lot of time cooking their own food. Therefore those people did not have problems by the food that they ate‚ because all the food that they ate was natural and healthy. However‚ nowadays many people‚ particularly young people prefer to eat fast food such as hamburger‚ pizza or fried chicken. As we can see there are two kind of food: healthy food and fast food. One way to
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Me film‚ in the America‚ one in four Americans visits a fast-food restaurant which makes McDonald’s serves 46 million foods everyday‚ and a person could easily find fast food restaurants within a mile. They found McDonald’s even at the hospital. In the film‚ ‘Super-Size Me’‚ the America is now become fattest country in the world‚ and the medical costs have doubled in the past five years. Also‚ in the another film‚ ‘Reaction of the film Food‚ Inc’‚ people are forcing to teach animals to eat corn even
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FA Research Paper Topic: Fast Food 1. Why is fast food bad for you? 2. What are the effects of eating fast food? 3. What are some successful fast food industries and there business strategies? Introduction It seems harmless‚ satisfies your hunger‚ and is cheap‚ but really is egregiously unhealthy. The fast food industry is very smart; they have many sly business strategies to make money. They target children and students and make millions of dollars in profit. Each and every day
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Raising Taxes on Fast Food Which sounds better‚ a $10 burger and soda‚ or a $3 grilled chicken salad and water? While convenient and cheap‚ the widespread eating of fast food has caused many health problems throughout America. By raising taxes and making fast food more expensive‚ I think Americans will begin to eat healthier‚ other restaurants will see economic success‚ and the government will spend much less on health care. When fast food prices are jacked up‚ this offers people an incentive
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MANAGEMENT OF QUALITY Quality cannot be ignored; every purchasing decision is based on price and quality What is Quality? It’s the ability of a product or service to consistently meet or exceed customer expectations. Slogans related to quality: * Talk is cheap but recalls are not. * There is nothing is more frustrating than working hard and then knowing that what you did‚ didn’t work out. * People want to do good job‚ and we have to enable them. To meet or exceed customer expectations
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To get a feel for Peter Elbow’s “believing game‚” write a summary of some belief that you strongly disagree with. Then write a summary of the position that you actually hold on this topic. Zinczenenko arguments says that fast food companies are making people fat. Fast food industry is vulnerable. They are marketing product with proven health hazards and no warning labels. It will results in to make children more sick‚ obese and angry. His arguments are strong enough to convince the situation according
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Jessica Brandon Fast Food Driven Society In a recent documentary film I’ve seen called‚ “Super-Size Me‚” it was stated that in the past 20-25 years‚ obesity levels in America have doubled. Why you may wonder? Many factors contribute to the way we live in our society today‚ but the main reason for obesity levels being so high is the fast food industry and its effects on everyone it comes in contact with. Anyone who has ever had junk food in their life know its addicting features. Seeing it everywhere
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Liz Chiocco EDF-255 Final Paper Fast Food in Schools 4/26/12 Buckley‚ Cara. "A Proposal to Separate Fast Food and Schools." New York Times [New York] 20 04 2009‚ n. pag. Web 26 April. 2012. . The author explores research done that suggests that the closer a fast food restaurant is to a school‚ the higher is the obesity rate of the children there. Eric N. Gioia is a city councilman from Queens and he wants to ban any fast food restaurants from opening within a tenth of a mile from any
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