Nowadays‚ Zara and Chanel are known worldwide as two successful brands. The former is a mass clothing retailer whose production takes only weeks whereas the latter is perceived as one of the most established retailers in haute couture‚ specialising in luxury goods whose production takes months. Zara has more than 800 stores worldwide‚ in sharp contrast to Chanel which has about 160 boutiques (wilkepedia). Coco Chanel founded her brand 106 years ago while Amancio Ortega created the Zara label 35
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Table of Content 1. Company presentation 2 SAP CRM (Customer Relationship Management) 10 -> product: SAP 360 Customer 10 SAP ERP (Enterprise Resource Planning) 10 SAP SCM (Supply Chain Management) 11 SAP SRM (Supplier Relationship Management) 11 Introduction Computers started to be used at a commercial level in 1950’s. At that moment in time they could provide a better storage and usage of information. An early Management Information System (MIS) encompassed a high volume input data which
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The case of Zara: a supposed exception to globalization The article written by Nebath Tokatli is about the case of Zara‚ a fast fashion retailer company supposed to be an exception to the global trend of this sector. The author‚ after a brief introduction in which she declares her purpose to demonstrate this idea to be false‚ starts describing the change in the culture of fashion from “houte couture” and ready-to-wear too fast fashion. Fast fashion retailers do not directly invest in design
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Zara: Case questions 1. Coordination of a supply chain is always important. However‚ such efforts are usually initiated by certain parties. For the global apparel industry‚ would it be more suitable for downstream or upstream parties to be the driver of the coordination? Motivate your answer with the use of two important characteristics of the apparel industry. 2. Clearly Zara has a strong relationship with all parties within the supply chain. a) Which of the following retailer-supplier relationships
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Contents Declaration: 1 Introduction 3 SCM tools and techniques 4 Advanced concepts and Future trends of SCM 6 Linking theoritical concepts and real life SCM 9 ZARA gaining competitive advantage using SCM 10 Managing global supply chain 12 Bibliography / References 12 Introduction The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular‚ we will focus on supply chain management the relation between suppliers and retailers
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Social environment: With the huge numbers of store (one more is opening in Sydney‚ Australia)‚ Zara has settled in many countries. Therefore‚ the firm must respect the culture of each kind of customers‚ wherever they are from. Zara must create clothes that fit to every kind of culture around the world. Moreover‚ Zara only employ people that live next to the store. By encouraging local employment‚ Zara helps the country to fight Unemployment. -The Legal environment: The great numbers of shops
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INDITEX: Fashion Forward ZARA‚ Spain’s most successful brand‚ is trying to go global Inditex‚ one of the world’s two biggest clothes makers‚ is going to go to the world. This article “Fashion forward”is related to chapter 9. There is a saying from the founder of Inditex‚ which is flogging fashion is like fishing‚ fresh fish like a freshly cut jacket in the latest color‚ sells quickly and at a high price. Yesterday’s catch must be discounted and may not sell at all. Depending on this insight
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Zara – vertical integration 1) How is Zara organized with respect to its vertical integration and outsourcing decisions? What governance structure does it appear to follow? -It is divided by 60% in-house and 40% outsourced. The in-house represents the more complicated ‚complex‚ trendy designs‚ while the outsourced remains with the labour intense activities (sewing) and basic designs such as men’s dress shirts and accessories. - It follows a decentralized decision making process based
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What is Product Quality Control? The process that is used to assure a certain level quality in a service or product is called Quality Control. All businesses are required to implement a quality control and verification of a products and services that they will going to serve or sell. To meet standard requisites and characteristics of a certain products such as dependability‚ durability and satisfaction of the buyer is the main goal of quality control. This method employs an importance on three
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Comparison of Zara and Benetton Supply Chains REPORT Master Supply Chain and Purchasing Management (MSCP) Date 11.02.2010 Outline I. Supply Chain strategy 3 II. Supply Chain structure 5 III. Supply Chain processes 6 IV. Supply Chain management practices 7 V. Supply Chain performance 8 VI. Strengths and weaknesses 9 Bibliography 10 Appendix 11 I. Supply Chain strategy The purpose of this report is to compare the supply chains of Zara and Benetton‚ two global players of
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