(DSSs) influence managerial decision making in the context of marketing budgeting and resource allocation. We focus on identifying whether and how DSSs influence the decision process (e.g.‚ cognitive effort deployed‚ discussion quality‚ and decision alternatives considered) and‚ as a result‚ how these DSSs influence decision outcomes (e.g.‚ profit and satisfaction both with the decision process and the outcome). We study two specific marketing resource allocation decisions in a laboratory context: sales
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Design elements and principles Design elements and principles describe fundamental ideas about the practice of good visual design that are assumed to be the basis of all intentional visual design strategies. The elements form the ’vocabulary’ of the design‚ while the principles constitute the broader structural aspects of its composition. Awareness of the elements and principles in design is the first step in creating successful visual compositions. These principles‚ which may overlap‚ are used
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Operational Effectiveness is not strategy In the world of business today‚ rivals can quickly copy market position‚ and competitive advantage is temporary. The problem is the failure to distinguish between operational effectiveness and strategy. Operational effectiveness and strategy are very important but they work in very different ways. A company can outperform rivals only if they can deliver greater value to customers or create comparable value at a lower cost‚ or do both. We can have cost advantage
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Effectiveness of In-Game Advertising: The Influence of Cultural Background of Master Students on Brand Interest and Purchase Intention The Case of PRO EVOLUTION 2009 Course Tutor: Kathy Durkin Prepared by Nilay Akhan Reference no: 4339939 Introduction In-game advertising refers to the placement of brands in games (Yang et al. 2006). This trend had started in the late 1980s with the brand placement of Marlboro on billboards in the racing games of Sega Games (Chambers 2006‚ cited Chang
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THE SECURITISATION AND RECONSTRUCTION OF FINANCIAL ASSESTS AND ENFORCEMENT OF SECURITY INTEREST ACT‚ 2002 (54 OF 2002) An Act to regulate securitisation and reconstruction of financial assets and enforcement of security interest and for matters connected therewith or incidental thereto. BE it enacted by Parliament in the Fifty-third year of Republic of India as follows: -- CHAPTER I PRELIMINARY 1. Short title‚ extent and commencement (1) This Act may be called the Securitisation and Reconstruction
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theory that deals with expressive controls within an individual is what self-monitoring is defined as. People are overly concerned with how they are perceived buy a possible significant other to make them seem more desirable ending in a positive relationship. Within these self-monitoring people there are two separate categories defining the different personalities. There are both high self-monitors and low self-monitors. High self-monitors tend to closely monitor themselves. Those who fall into this
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internet users around the world: should the government monitor internet content? This question‚ like many others‚ has sparked debates in many places‚ including the internet itself. The internet‚ today‚ has forced itself into many lives; more than 3.8 billion people or 51% of the population around the world have access to the internet. The world inside the modern internet has become so intricate that many believe the government should have some control to prevent others from losing their way to pornography
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Professor‚ Department of Business Administration Stamford University Bangladesh. My supervisor asked me to prepare a report on internal control system of nationalized banks of Bangladesh in internal auditor’s perspective including a survey questionnaire. I personally was so interested about the topic. That’s way I have chosen the topic “Effectiveness of Internal Control Systems of Nationalized Banks of Bangladesh: Internal Auditors perspective”. 1.2 Objectives of the Report: The objectives of
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SOCIAL ORGANIZATION · Creates social structure by organizing its members into small units to meet basic needs. · Family Patterns: family is the most important unit of social organization. Through the family children learn how they are expected to act and what to believe. · Nuclear family: wife‚ husband‚ children. This is a typical family in an industrial society (US). · Extended family: Several generations living in one household‚ working and living
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Evaluate a range of ways to embed elements of functional skills in your specialist area. Nic Shaw Word Count 558 Functional skills are defined as ‘practical skills in English‚ information and communication technology (ICT) and mathematics that allow individuals to work confidently‚ effectively and independently in life.’ (The Qualifications and Curriculum Development Agency‚ 2010). These skills are often termed ‘transferable skills’ as they can be applied (or transferred) to different situations/contexts
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