Diploma of marketing AssementBSBMKG501B Identify and evaluate marketing opportunities Stefan Frener UITW06799 Page 1 of 19 Activity 1. 1. Identify marketing opportunities -Legal requirements -Freetrade contracts -Market trends -Comparative market information -Profitability -Customer requirements -Ethical requirements -New and emerging markets -Competitor performance -Sales figures 2. Trends revealed by sales data -The sold units and the sales value of dairy are declining -The average profit
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MGMT 325 “Will Technology Save the Publishing Industry” pg 104. September 16‚ 2012 Case Study Questions 1. Evaluate the impact of the Internet on newspaper and book publishers using the value chain and competitive forces models. The publishing industry has been hit hard by new market entrants and substitute products and services. Newspapers are the most troubled segment of the publishing industry because of the availability of alternatives and publishers’ inability to protect
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Evaluate the Effectiveness of Using ICT to Support Teaching and Learning The use of ICT to support teaching and learning incorporates more than the obvious use of computers in the classroom. It includes technology that is used to help children with disabilities. For example children with hearing impairments may need to use hearing aids which is a piece of technology that allows the child to have enhanced hearing. There are six types of hearing aids open to those with hearing impairments; completely
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Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo‚ Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
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EVALUATE THE APPROACH OF OBJECT-RELATIONS THEORY IN TERMS OF ITS EFFECTIVENESS As we have seen‚ “the concept of object relations stems from psychoanalytic instinct theory. The “object” of an instinct is the agent through which the instinctual aim is achieved‚ and the agent is usually conceived as being another person. It is generally agreed that the infant’s first object is his mother. The origin of object relations lies in the first year of life‚ and most‚ although not all‚ psychoanalysts have
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order to produce a quality product/service. The Service Marketing Triangle highlights three other elements of the marketing mix. These are the internal marketing‚ the external marketing and the interactive marketing. The aspect that emphasises the employee’s role in the service delivery is the interactive marketing as this is the stage where the customer interacts with the service employees and the overall organisation. The interactive marketing depends solely on the customer-employee interaction during
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was asked to explain the 7 elements of the extended marketing mix and illustrate how the mix would be tailored to suit the needs of two customer groups‚ within a Hospitality and Tourism organisation of the choice. The organisation author choose to help demonstrate how extended marketing mix is used in real work environment is Hilton Belfast Hotel in Northern Ireland. Author will explain extended marketing mix definition and 7 elements of it. Extended Marketing Mix Marketing decisions generally fall
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ASSESSMENT 1: PROJECT I A team is a small number of people with complementary skills who are committed to a common goal for which they hold themselves mutually accountable. Individual members interact with each other and with the team leader in achieving their common goal. Team members depend on each other’s input to perform their own work. They look to each other to complete their task‚ and they look to their leader to provide resources‚ coaching when needed‚ and a link to the rest of the organization
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sites. Offers. Offers are exactly as important as in traditional marketing strategies. No offer‚ no sale. On the internet‚ you may only get one chance to elicit an action from a web site visitor before they exit your site or an email reader before they hit the DEL key. It’s your offer that will make the difference. A good internet marketing strategy is always testing and evaluating different offers to optimize their effectiveness. Presentation. On the internet‚ presentation counts. Whether an
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Evaluate the need for security and control in a custodial environment Security and control is needed in a custodial environment as people are sent there for a reason so if they were allowed to do whatever they want then it wouldn’t be a punishment. An advantage of having control is that the staff will always have authority over the prisoners‚ which is vital as they must be able to enforce discipline. Another advantage of having control is that they can keep an account of offences that prisoners
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