research is a subsystem of the marketing information system. A Marketing Information System (MIS) is a structure within an organisation designed to gather‚ process and store data from the organisation ’s external and internal environment and to disseminate this in the form of information to the organisation ’s marketing decision makers. The activities performed by an MIS and its subsystems include information discovery‚ collection‚ interpretation (which may involve validation and filtering)‚ analysis‚ and
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INTRODUCTION Competitive advantage(CA) is an advantage competitors gain by providing or offering customers or consumers greater value for their money through product and service differentiation or through lower prices. Maintaining competitive advantage is crucial to many businesses or organizations’ success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining
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Documenting Sources APA requires the use of in-text parenthetical citations‚ not footnotes. These in-text citations lead readers to complete bibliographic information included in the alphabetical list of references at the end of the paper. In-text citations can be handled in different ways. If you use the author ’s name in the sentence‚ simply include within parentheses the date of publication after the author ’s name: Barrow (1974) found . . . . However‚ if you do not incorporate the author ’s name into
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Advantages of Hydropower Hydropower is the only feasible and rational solution in solving the energy crisis in case of Nepal. Hydropower is environment friendly and non polluting system of energy. It has less direct impact on ecology and environment compared to the other energy sources like nuclear power. Moreover‚ water being recurrent in nature’s streams‚ it is a renewable source of energy and causes no strain on non renewable sources of energy like fossil fuels which are not in abundance in
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SABMiller should combine those 4 sources of finance: retained profit‚ issuing shares‚ bond‚ debenture and bank loans. Each source of finance has its own advantages and disadvantages: • Retained profit: When SABMiller use retained profit‚ it do not have to pay any brokerage fees. Retained profit is also flexible and simple. The manager can use this source of finance for different purposes. Because retained profit belong to the whole company‚ not any individual so there is no dilution of control
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Wikipedia- is it a credible and valid source of information? Wikipedia is a free online encyclopedia. It contains millions of articles and depends mainly on volunteers and contributors to ensure that information are up to date. This is an open source that anyone can add and edit articles; so information may not always be accurate. It is the quickest and easier way to gain general knowledge on a specific topic. An encyclopedia is generally not a good source of reference in a paper; rather it can
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“A firm that already has sustained competitive advantage in its domestic market may not have the same advantage in an overseas market. Discuss the issues that this creates for a firm‚ and how it might exploit its resource advantages to secure successful market entry and create competitive advantage in a new overseas market.” With the global trade network more integrated‚ according to Pearce and Robinson (2009)‚ firms tend to enter foreign market to gain more profit due to the maturity of domestic
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Shirley van Dijk CIS 100 Open source Software paper What is open source software? Open source software is software that can be used‚ changed‚ and improved and moved freely. It is released under OSI which stands for Open source initiative. When people think about open source software we think about the software the free trials that are done after 30 days and then you have to pay for it. But this is not what open source software means. Open source software refers to programs where the code
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The Absolute Advantage concept is generally attributed to Adam Smith for his 1776 publication An Inquiry into the Nature and Causes of the Wealth of Nations in which he countered mercantilist ideas. Adam Smith argued that it was impossible for all nations to become rich at the same time by following mercantilism because the export of one nation is another nation’s import and instead stated that all nations would gain simultaneously if they practiced free trade and specialized in accordance with their
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ADVANTAGES AND DISADVANTAGES OF USING INTERNET In the history of human mankind‚ the Internet has undoubtedly been the greatest development in the domain of communication industry. Internet has tremendous potentials and a lot to offer in terms of services. However‚ if examined carefully‚ the Internet appears to have not only advantages but also some drawbacks. One good point is that the Internet is a source of information. There is a huge amount of information available on the Internet for just
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