able to solve the problem of accountability of marketing. Consider the basic approach to evaluating the effectiveness of marketing activities - a system of performance marketing. Performance indicators of marketing - the criteria by which companies quantify‚ compare‚ and interpret the results of its marketing activities. Brand managers are using these indicators‚ or metrics‚ program design‚ and top managers - in the allocation of financial resources. If the marketer can show how the money will give
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Managerial Economics & Business Strategy Chapter 3 Quantitative Demand Analysis Michael R. Baye‚ Managerial Economics and Business Strategy‚ 6e. ©The McGraw-Hill Companies‚ Inc.‚ 2008 The Elasticity Concept • How responsive is variable “G” to a change in variable “S” EG ‚ S % ΔG = % ΔS If EG‚S > 0‚ then S and G are directly related. If EG‚S < 0‚ then S and G are inversely related. If EG‚S = 0‚ then S and G are unrelated. Michael R. Baye‚ Managerial Economics and Business Strategy
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software inner structure‚ its source code‚ in effect how its architecture adheres to sound principles of software architecture. In contrast‚ functional quality is typically enforced and measured through software testing. Software quality measurement quantifies to what extent a software or system rates along each of these five dimensions.{Reliability‚ Efficiency‚ Security‚ Maintainability and (adequate) Size.} Reliability: An attribute of resiliency and structural solidity. Reliability measures the level
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by not operating some of the high priority appliances but slight change in behavior may contribute much more than expected. Main electricity demand contributors are cooling and heating appliances used by domestic and commercial users. In order to quantify the impacts of such appliances‚ research has been carried regarding the usage of air conditioners in Pakistan. Consumers have been suffering from crises in form of load shedding for hours in a day no immediate solution seems to be viable in extended
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The chapter 2 of Research Methods of Business by Uma Sekaran speaks of scientific investigation detailing on the eight hallmarks of science and the limitations of scientific research in management along with the hypothetico-deductive method of research. The hallmarks or main distinguishing characteristics of scientific research can be the following 1. Purposiveness: The research should have a purposive focus i.e. some definite purpose will be served after the research 2. Rigor: Rigor means
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Second‚ critics of traditional measures argue that drivers of success in many industries are "intangible assets" such as intellectual capital and customer loyalty‚ rather than the "hard assets" allowed on to balance sheets. Although it is difficult to quantify intangible assets in financial terms‚ non-financial data can provide indirect‚ quantitative indicators of a firm’s intangible assets. One study examined the ability of non-financial indicators of "intangible assets" to explain differences in US
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In an article Dementia Therapy and Music Concetta Tomanio‚ a certified music therapist reflects solid‚ objective insight toward music and how it has an effect on the brain. The way the brain and the body processes music still remains very mysterious. “Why it’s so positive is that we process music with almost every part of our brain‚” asserts Tomanio. Music in its own affects everyone differently. Music that is connected with historical events or that has a personal significance to a person is key
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histomorphometry‚ both of which will quantitatively assess bone remodeling in each tibiae10-13. Micro- computed tomography (CT) is an effective and non-invasive means to resolve fine cortical bone porosity and therefore will be used to visualize and quantify BMUs in 3D.10-12 Activation frequency‚ the number of BMUs present in a given volume of bone‚ will be calculated from these results14. Histomorphometry will be performed to further examine BMU progression in 2D and confirm the results obtained in
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Ironically‚ I never understood the concept‚ that businesses must not discuss pay among employees. Unfortunately‚ if people talk about their pay‚ they will be terminated. If two individuals hold the same job title‚ again why‚ shouldn’t they be paid equal pay. At least in the contractual world‚ pay is based on multiple factors; education‚ skills‚ along with experience‚ are the top reasons for pay difference. My company paid employees the same pay in their position; consequently‚ employees that possessed
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Neuropsychological testing is a standardized procedure which quantifies and assesses brain function‚ which is expressed in overt behavior and leads to covert processes in the brain (Reynolds & Livingston‚ 2013). In simple terms‚ neuropsychology is the study of brain-behavior (Reynolds & Livingston‚ 2013). Neuropsychologists usually work alongside a neurologist to determine the functioning of sequelae of CNS dysfunction (Reynolds & Livingston‚ 2013). This test can be used for individuals who sustained
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