Beyond those factors‚ in case of personal care brand extension‚ media planning‚ brand development and brand management and public relation to communicate the brand are considered to be influential in evaluating the success of brand extension. This research work is perused to evaluate the effectiveness of brand extension strategy in personal care products in general and brand extension strategy of Dove brand of Unilever. The report will elaborate whether brand extension strategy of Dove was successful
Premium Brand Brand equity Brand management
Business Research SIS International Research Adam Villalobos January 28‚ 2013 “Market research is the systematic gathering‚ recording‚ and analysis of qualitative and quantitative data about issues relating to marketing products and services” (Bradley). Qualitative means a distinction based on some quality or characteristic rather than on some quantity or measured value which is exactly what quantitative means. Quantitative is information based in quantities such as quantifiable market research
Premium Marketing Qualitative research Quantitative marketing research
light of this that organizations these days are becoming more concerned about effective performance appraisal. Performance appraisal even though‚ dates back to the Second World War‚ the challenges of appraisal system are numerous and varied. This research is focused on the challenges associated with the implementation of performance appraisal system at the Ghana National Scheme (GNSS)‚ to recommend solutions to the challenges where appropriate. The main objectives of the study are to evaluate the
Premium Sampling Scientific method Qualitative research
RESEARCH METHODS Advantages and Disadvantages. QUESTIONNAIRES are a set of written questions that are either given to respondents to complete or are posted to them. Questions may be close ended or open ended. Close- ended are designed to give specific or definite answer. Open- ended questions are designed to allow respondent to give their own answers. Questionnaires may be distributed by hand or by post. ADVANTAGES OF QUESTIONNAIRES. They allow a large number of questions to
Free Scientific method Quantitative research Research
Business/ Marketing problem Our client MUSAC is interested in the reasons to why student membership has been declining over the past two years. We have been contracted to investigate a number of likely reasons to the business/marketing problem and recommend desirable courses of action that could be taken by management. Summary of Qualitative research Previous qualitative research conducted suggested that there was a lack of awareness and knowledge among off campus living students in relation
Premium Psychology Student Understanding
Research paper critique Substantive and theoretical dimensions: Value and contribution of literature review and the terms of reference (aim); significance of the research problem; appropriateness of the theoretical framework‚ consideration of the research problem in the wider theoretical context Methodologic dimensions: the research approach adopted‚ study design‚ sample‚ data collection method(s)‚ and
Premium Writing Ethics Scientific method
The research question “Does the online shopping affect to purchase decision of shoppers who retain visiting and buying clothes from the store or the market in London area?” 3.1 evaluate techniques for use with quantitative data in the research proposal The quantitative data is sample and objective. The figure is showing in statistic such as the count of frequencies‚ rate of percentages or another statistic way of actual absence of behaviour. There are a number of approaches to collect quantitative
Premium Research Scientific method Research methods
RESEARCH METHODS This chapter introduces the fundamental elements of qualitative research methods‚ beginning with a definition of qualitative of research‚ followed by discussion on the evolution of qualitative research methods and how it is different from quantitative research methods. Also discussed is the importance of ethical considerations when doing qualitative research. Just like all research‚ qualitative research is a type of research that seeks answers to a
Premium Qualitative research Scientific method Quantitative research
D11202 Research Methodologies – Quantitative Case Scenario Abstract This research will explore what a nurse believes their level of computer skills are. The researcher has chosen the quantitative case study to identify the nurse’s self reported level of computer skills and knowledge. This was undertaken within a district general hospital‚ by means of a survey. The hospital used for the research is in the North West of England. Questionnaires were distributed to the first 100 nurses who entered
Premium Nurse Scientific method Nursing
M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
Premium Qualitative research Quantitative research Scientific method