1. Based on the three customer personas‚ which customer segment should Ontela target? Ontela should targe the teen segment. The size of the segment is big and wide‚ they are usually early adapters of technology (lots are tech savvy) their purchasing power is huge‚. Moreover‚ the segment is substantial‚ and can make ontela increase its revenues. This segment uses the internet alot and the social network‚ e.g. facebook‚. There can be the domino effect and more friends may join this service. As youth
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Chipotle Mexican Grill was founded on July 13‚ 1993 by Steve Ells. Ells was a line cook for Jeremiah Tower at Stars in San Francisco‚ CA. He took what he learned from there and opened up the first ever Chipotle restaurant. After just a month of the restaurants opening‚ 1‚000 burritos were starting to sell per day. One thing led to another and two more stores opened up. Chipotle’s mission grew into focusing on food with integrity and good customer service. Chipotle has a lot of strengths when talking
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Questions for Critical Thinking 1 Liberty University Business 620/ Global Economic Environment Salvatore’s Chapter 1: Discussion Question 9. How is the concept of a normal return on investment related to the distinction between business and economic profit? There is no normal return on investment. To be considered a return on investment‚ the internal rate of return should exceed the cost of capital. A low risk‚ ongoing enterprise might be satisfied with an IRR= 7-10%‚ while a
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Case Questions Netflix: Streaming Away from DVDs The objective of this case is to analyze the Netflix’s industry structure‚ to conduct SWOT analysis‚ and to define its competitive advantages. In addition‚ students can think about the important question ‒ whether Netflix’s growth is sustainable. The assignment is limited to 5 pages (double spaced): No introduction or conclusion. Due Date: Oct. 21 (for Lec 01)‚ Oct. 23 (for Lec 05) 1. Industry Analysis (about 2 pages) a Using Porter’s 5-Forces
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My Identity Physically‚ I am an Asian boy with somewhat a smooth hairstyle. I’m relatively chubby with about 168-centimeter height and 80-kilogram weight. Working out every single day and trying to build a ripped body aren’t my things. However‚ I do love sports‚ a whole lot. Basketball‚ table tennis and swimming are hobbies that I enjoy doing real much whenever I have some free time or I simply need a stress reliever. The way I look and the way I speak may make people think that I’m an Asian
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CH 1 Discussion Questions 1-1. What are the three differences between casual conversation and public speaking? -The three differences between casual conversation and public speaking are: Public speaking is more formal‚ the speaker is more prepared to talk‚ and the audience is not usually intended to talk back to the speaker in the middle of what they are saying. 1-2. What are the roles of the source and the receiver in the communication process? -The source is the person/speaker who
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Segment Market Overview Trend Analysis Drivers and Inhibitors Key Players and BCG matrix Unmet Needs The Ultimate Product The Best Price The Right Place The Awesome Promotion Strategy! 1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium
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To: Brita Cloghesy-Devereux From: Ben - 300215504‚ Harper Date: March 12‚ 2018 Re: Assignment 4 – Understanding Segmentation 1. Original name from PRIMZ5: Asian Avenues – Rename: Asian on the rise 2. Segment Background - Asian Avenues: consisting of Chinese and South Asian immigrant families‚ the segment focuses on urban lifestyle and outdoor activities such as sport events and exhibitions. Their social value emphasizes multiculturalism due to diverse demographic. Most of the families have moderate
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1. What is the Documentary Theory? The Document theory according to Oswald T. Allis comprised of four main areas of high criticism and rationalization. The also lead to the enlightenment. They consisted of: “ The Variations in the Divine Names in Genesis; The Secondary Variations in Diction and Style; The Parallel or Duplicate Accounts (Doublets); The Continuity of the Various Sources. The theory basically tries to debunks Moses as being the author of Genesis through rationalization and
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Discussion Questions Week 1 • What are some ways in which receivers of messages provide feedback when listening to or reading a message? What effect does this have on the message? Provide examples. A receiver can provide feedback when listening to a message by offering their opinion or advice on whatever the subject matter was. The message will get a deeper understanding from different ideas being shared. For example‚ a wife tells her husband to go to the grocery store to get milk and bread. The
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