Syndicate 2 Harley Davidson Motor Company: ------------------------------------------------- Bonding with the Biker Prepared for: Marketing Management Bus 5043 Prepared by: S. Maharaj February 2012 Case Study PESTLE ANALYSIS * Harley Davidson Motor Co was established in 1903. * Despite faring badly in the 1970’s due to the threat that Japanese Competitors posed‚ by 2006 the company held over half the share of the US heavyweight motorcycle market‚ and a third
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NATURE OF THE SITUATION Harley Davidson (HD) sales have endured a roller-coaster history of growth and decline since its start in 1903. From extreme growth in its initial years‚ to declines during WWII‚ HD made its come back with larger‚ more powerful bikes and its image of “raw power” and enjoyed a 60% market share. Its popularity soared to iconic level in the 1950’s and became a lifestyle with unique brand loyalty. New‚ Japanese competitors‚ in particular Honda moved the market towards a smaller
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Harley Davidson vs. Honda Find yourself trying to decide which brand of motorcycle you are going to buy? Ever really looked into the brands to see what they represent and how your values align? Sure you can pick the fastest or the most expensive bike out there but what does that really say. Deciding what brand of motorcycle was easy after looking into a couple of other brands available in the area. We’ll start off with Harley Davidson and some of the reasons they stand out in the list of brand
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Harley-Davidson‚ Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson‚ Inc.‚ Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6‚000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson‚ Inc.‚ Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%) 15
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[pic] University of Newcastle Grad school Case Study Harley Davidson Course: Doctor of Business Administration GSBS6010: Foundations of Marketing Theory Prepared By Muhammad Saiful Islam Khan Executive summary In the automotive industry Harley Davidson is a prominent brand for its exceptional product and customer loyalty. Harley Davidson is the leader in heavyweight motorcycles market from the very beginning of its operation; it has created its own specific customer group
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This paper received a 144 out of 160 as a grade. Competitive Strategies: Ducati vs. Harley Davidson BUS 508 Contemporary Business November 5‚ 2013 Determine how each corporate culture differs from the other. Ducati is Italian through and through‚ and Harley Davidson is American made Muscle. While both are very popular brand name motorcycles‚ they differ in many ways while still having huge followings. Though the two may differ in their customer base‚ it is certainly agreed that they are
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PERFORMANCE 4 B. STRATEGIC POSTURE 4 1. Mission 4 2. Objectives 5 3. Strategies 5 4. Policies 5 5. Summary 6 II. CORPORATE GOVERNANCE 6 A. BOARD OF DIRECTORS 6 B. OVERVIEW 6 III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT) 7 A: SOCIETAL ENVIRONMENT 7 1. Economic 7 a. Economic Challenges 7 b. Economic Opportunities 7 2. Technological 7 3. Political - Legal 8 4. Socio-cultural 8 B. TASK ENVIRONMENT 8 1. Threat of new entrants 8 2. Bargaining power of buyers 8 3. Threat of
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themselves strengthen the brand No or weak abilities in marketing and manufacture in other countries In conclusion‚ this analysis highlights ….. Value Chain Analysis A full description of the Value chain analysis can be found in Appendix E. Figure 2 summarises this analysis. Firm Infrastructure: Good senior management has transformed the firm‚ but it remains small compared to global competitors Margin: Adequate but possibly insuff-icient for financing major new model‚ technology or mar-ket development
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There is only a little research on this‚ but it has been found that labor-management committees can be successful even when there is a lack of good management. However‚ labor-management is difficult to sustain. “Harley-Davidson and the IAM and PACE unions worked together for over 10 years to increase productivity‚ quality‚ and profitability (Fossum‚ pg. 470). During this time the labor-management cooperation program was quite successful‚ but when the economy took a
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Harley-Davidson should consider modernizing the technology used in its motorcycles while at the same time maintaining their retro look. Harley’s lack of innovation has tarnished the brand’s image‚ especially to younger consumers. The Chevrolet Camaro‚ Dodge Challenger‚ and Ford Mustang have all revived classic body styles in their latest model redesign. However‚ modern technology was incorporated into these models‚ so while they look similar to classic automobiles of the past‚ they have all the bells
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