Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
Premium Marketing
Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion: 10 4) Product: 11 VII-CONCLUSION: 12 References: 13
Premium Winter Olympic Games Olympic Games Summer Olympic Games
BTEC National Award (Level 3) in Travel and Tourism Student Name: Teacher: Mrs van Niekerk | Date assignment issued: 21/01/2013 Final Completion Date: 03/05/2013 | Welcome to your third assignment for BTEC Travel and Tourism. In order to make sure that you complete the unit on time and meet all your deadlines‚ you will find that the assignment is broken down into key tasks. Each task
Premium Tourism
Corporate Annual reports are produced by companies every year to be filed at companies House by Law and they are sent to its shareholders in order to inform them on their success throughout the year of trading. All Corporate annual reports have similar structures and they consist of both non-statutory items which are the informational parts of the report and the statutory items which give some insight into the financial matters of the company. The report proposes to provide information that is useful
Premium Balance sheet Financial statements Annual report
Essay on Tourism and Travel As the tourism industry’s popularity grows‚ the image of travel and tourism begins to evolve. With a simple click of the button‚ your entire week itinary to India could be planned‚ booked and paid for. Traveling is as easy as ordering a pizza. At the same time as countries start to evolve and cater to the tourism industry‚ authenticity is lost. The essence of traveling is to experience something completely different from what is at home. Now‚ tourism is molded into
Free Culture The Culture Recreation
NATIONAL DIPLOMA LEVEL 3 Travel & Tourism a 2010/11 Student name: | Unit/Module: Unit 9 | Assignment Title: Retail Travel Operations | Lecturer: Emma-Jayne Smith | Date Issued: 09/01/13 | Final Grade Awarded | DEADLINES | PASS | MERIT | DISTINCTION | Assignment 1 (P1/P2/M1/M2 & D1)Assignment 2 (P3/M3/D2)Assignment 3(P4 & P5)The unit Final work | 08/02/1308/03/1328/03/13 | Lecturer to circle and initial | | | Grading Criteria | Met | Grading Criteria | Met | Grading Criteria
Premium Travel agency Travel
Travel & Tourism Tourism can bring many benefits to a destination. Tourism can positively impact an area’s economy‚ social cultural‚ and environment. At the same time‚ there can be negative effects to the economy‚ social cultural‚ and environment. The tourism industry is extremely large and continuously growing‚ which is why the impacts and effects weigh so heavily on a destination. Traveling and engaging in touristic pursuits are popular leisure activities. New trends emerge as tourism continues
Premium Tourism
M1: Choose at least 2 of your interrelationships from p3 and explain and compare them in detail. Thomson Airways Thomson Airways was founded in 1962 but as the Britannia Airways when the company first started. It was later rebranded to Thomsonfly in May 2005. However‚ the company went through several other airlines procedures. Other companies were introduced and sold or bought into the Britannia Airways. Euravia was founded in January 1962 and later in December 1964 was renamed to Britannia
Premium TUI AG Hotel chains Hotel
Date: Friday 26th September 2014 Submission Date: Tuesday 30th September 2014 Unit 2: The Business of Travel and Tourism 2.1: The travel and tourism business environment The Public Sector The public sector consists of regulatory bodies‚ conservation groups and public sector organisation which are funded by local‚ regional and central government‚ . A good example of a localy funded organisation would be Dover ’s local tourist information centre‚ controlled and funded by Dover District
Premium Corporation Limited liability partnership Limited company
0Travel tourism Task 2 Inbound What is inbound travel? This is when people from other countries come and visit the up and all around the UK for a holiday or the purpose of tourism. For instance a person from Spain coming to visit the UK on holiday Domestic What is domestic travel? This is when UK residents travel around the UK for the sole purpose of tourism. For instance a person from Halifax going on holiday to Blackpool or Whitby The difference within the both inbound and domestic is
Premium London United Kingdom 2012 Summer Olympics