Chapter8: pricing. April 2006 QUESTION 3 a) When companies introduce new products into the market‚ they have two broad pricing strategies: market-skimming pricing and market-penetration pricing. Distinguish these two strategies. (10 marks) b) When would price cuts and price increases be necessary? (10 marks) c) Why do businesses use cash discounts? Explain. (5 marks) April 2007 QUESTION 2 Nadeera Enterprise is a well known producer of cookies in Malaysia. The company intends
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11-1 11-1 PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Chapter Chapter 99 Pricing Products: Pricing Strategies Copyright 1999 Prentice Hall Price Price -- Quality Quality Strategies Strategies 11-2 11-2 Price Quality Higher Lower Higher Lower Premium Strategy Good-Value Good-Value Strategy Strategy Overcharging Overcharging Strategy Strategy Economy Economy Strategy Strategy Copyright 1999 Prentice Hall New New Product Product Pricing Pricing Strategies
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1. Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type? (AACSB: Communication; Reflective Thinking) There have 5 types: Convenience products: A consumer product that customers usually buy frequently‚ immediately‚ and with minimal comparision and buying effort. Ex: Cazines and candy‚ magazines and fast good. Shopping products: A consumer product that the customer‚ in the process of selecting and purchasing‚ usually compares
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BUSINESS FINANCE FIN3000 Professor: Liuling Liu General Information 1 Office: Room 206 Phone: 4193720267 E-mail: liulinl@bgsu.edu Office Hours: 2:00 to 2:30 MW or by appointment For each class‚ please try to… Be here and on time Take notes in class 1 Required materials Text: Brigham & Houston‚ Fundamentals of Financial Management‚ Concise 7th Edition‚ Southwestern Publishing Company‚ 2012. Other Readings: Wall Street Journal‚ Economist‚ Bloomberg
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Chapter 10 Review Questions 1. A market is customers who have the power to purchase. Without marketing research‚ an entrepreneur would have no idea what type of business venture to take on. 2. (1) Defining the purpose and objectives of the research- meaning that you will need to explain the informational requirements of the decision to be made accurately. (2) Gathering secondary data- involves using data that is already compiled. There are two forms‚ internal and external. (3) Gathering primary data-
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Suthisa Kongsirikan 5280379 Marking Stragtegy Assignment Philip Kotler If I were a Chief Marketing Officer (CMO) I would choose to go to both the 8 hours lecturer the 2 and-a-half-hour dinner talk with Philip Kotler. The reasons I’ve decided to attend the 8hours lecture is firstly because‚ the lecture is consider a kind of training from Philip Kotler‚ you also will get a certification from it and I believe it would be a good experience because you will get the up to date information
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Give an example of each scale of atmospheric motion; Micro‚ Meso and Macro. An example of a “Microscale” atmospheric motion would be a small‚ turbulent breeze blowing through the trees. A F3 tornado flowing across a Kansas corn field would be an example of a “Mesoscale” motion‚ and Super Storm Sandy would be a great example of a “Macroscale” motion. What causes an "eddy" to form? An “eddy” is formed when wind encounters a solid object‚ a whirl of air is formed on the object’s downward side. The
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1. Look over the scope statement (PE Figure 5-1). If you were an employee at Petrie’s Electronics‚ would you want to work on this project? Why or why not? ANS:Yes‚ because the project seems great . It will benefit the company and be fun and easy. There is a great team to support it as well. 2. If you were part of the management team at Petrie’s Electronics‚ would you approve the project outlined in the scope statement in PE Figure 5-1? What changes‚ if any‚ need to be made to the document? ANS:Yes
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Test 1 Chapters 1 - 4 Question 1 2 out of 2 points Which of the following is the primary objective of demarketing? Selected Answer: Correct Answer: To dampen demand for products‚ especially those that create unwanted costs for society To dampen demand for products‚ especially those that create unwanted costs for society Response Demarketing is used to dampen demand for products‚ especially those that Feedback: create unwanted costs for society. This public service message
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1 Principles of Marketing Marketing: Managing Profitable Customer Relationships Learning Objectives After studying this chapter‚ you should be able to: 1. Define marketing and outline the steps in the marketing process 2. Explain the importance of understanding customers and the marketplace‚ and identify the five core marketplace concepts 3. Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy
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