Chapter 1 Lecture Notes i. Strategy 2. Definition ii. A strategy is a “game plan” that enables a company to attract customers by distinguishing itself from competitors. 1. Customer value propositions iii. Companies that adopt a customer intimacy strategy strive to understand and respond to individual customer needs better than competitors. Examples of companies that pursue this strategy include: Ritz-Carlton‚ Nordstrom‚ and Starbucks. iv. Companies that adopt an operational excellence strategy
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Chapter 9 Five Branches are discussed in Ch.9: 1. Therapeutic Recreation 2. Armed Forces Recreation 3. Employee Services & Recreation Programs 4. Campus Recreation 5. Private Membership Recreation Organizations What is Therapeutic Recreation? Isn’t all recreation therapeutic? TR Models and Process The Leisure Ability Model p. 199 Three components: Functional interventions – Leisure education Recreation participation The Health Protection-Health Promotion Model p.199 Prescriptive activity Recreation
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Chapter 1 Introduction: This study is about the teaching style of a teacher in math subject. Why teaching style? Because this study will know if the teaching style of old or new teachers is effective for teaching difficult lessons especially in major subjects. And also to know if this is the reason why the students hard to understand the lessons. Why math subject? Because as a student I should know what subject I
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Chapter 1 Introduction to Cost Management I. FINANCIAL ACCOUNTING VERSUS COST MANAGEMENT: A SYSTEMS FRAMEWORK A system is a set of interrelated parts that performs one or more processes to accomplish specific objectives. An accounting information system consists of: objectives‚ interrelated parts‚ processes‚ and outputs. Inputs are generally economic events and the operational model of an accounting system is critically involved with the user of information. There are two basic accounting
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INTERVIEW QUESTIONS FOR MARKETING ASSISTANT 1) Tell me a little about yourself. 2) Tell me about your last position and what you did? 3) Why did you leave your last job? 4) What is the most recent skill you have learned that relates to a Marketing assistant position? 5) Why Do You Want To Work For Us? 6) What interests you about this job? 7) What challenges are you looking for in this position? 8) Did you choose this profession/field? 9) What are your aspirations beyond this job? 10) What
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Model questions for Global Marketing Outline and discuss the principal causal factors that encourage firms to undertake the international marketing of their products and services. Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. “The global competitor will seek to standardise his offering everywhere” (Levitt). Critically evaluate this view with specific reference to a firm’s international
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Copyright © The McGraw-Hill Companies‚ Inc. Permission required for reproduction or display By: Pn. Nurul Ain Harmiza Abdullah Materials Engineering PTT 110 SEMESTER 1 (2013/2014) Foundations of Materials Science and Engineering‚ 5th Edn. in SI units Smith and Hashemi Copyright © The McGraw-Hill Companies‚ Inc. Permission required for reproduction or display PowerPoint Lecture Slides for Foundations of Materials Science and Engineering Fifth Edition William F. Smith
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Chapter 12 Problem-Solving and Reasoning Some Questions to Consider • What makes a problem hard? • Is there anything special about problems that • • seem to be solved in a flash of “insight”? How can analogies be used to help solve problems? How do experts in a field solve problems differently than nonexperts? What Is a Problem? • Obstacle between a present state and a goal • Not immediately obvious how to get around the obstacle What Is a Problem? • Well-defined: correct answer‚ certain
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Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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net/gahuja/international-marketing-11102521 Question examples Using relevant international marketing concepts‚ critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies（eg. KFC）. Definition 2 or 3 advantage Evidences：Against global standardization‚ some international company use standardization failed (evidence‚ some people said disadvantages=>name and year) like global is not good =>glocal is better From the perspective of an international marketing executive
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