Chapter 1 Marketing Concept 1-understand the marketplace and customer needs and wants 2-design a customer driven marketing strategy 3-construct an integrated marketing program that delivers super or value 4-build profitable relationship and create customer delight 5-capture value from customers to create profits and customer equity. Marketing satisfies customers’ needs Market place + customer needs concepts 1. Needs (physical‚ social‚ individual) wants and demands(wants backed by buying
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Kotler and Keller (2009‚ p. 482) define retailing to encompass all activities in selling goods or services to the final consumers for personal or business use irrespective of the type of organization‚ how the goods are sold or where the goods are sold. The retail sector accounts for a sizable share of the Philippine economy. Patalinghug (2001) claimed that the retail trade sector contributed on the average 10.7 percent of the Gross Domestic Product (GDP) from 1981 to 1999 and
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e. strategies. Answer a Diff 2 Type MC Page Reference 3 Skill General Concept 2) Marketing is both an art and a science because there is constant tension between the formulated side of marketing and the ________ side. a. behaviour b. creative c. management d. selling e. forecasting Answer b Diff 1 Type MC Page Reference 3 Skill General Concept 3) A social definition of marketing says ________. a. effective marketing requires companies to remove intermediaries to achieve a closer connection with direct
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IS589: Networking Concepts and Applications Textbook Questions Chapter 1 March 09‚ 2014 Chapter 1: Question 7‚ 14‚ and 17 Question 7. How do local area networks (LANs) differ from metropolitan area networks (MANs)‚ wide area networks (WANs)‚ and backbone networks (BNs)? Most LAN’s are connected to (BNs) backbone networks that connect multiple LAN’s‚ BN’s‚ MAN’s and WAN’s and can range in size and distance from several hundreds of feet to miles and can have data transmission speed ranging
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Melissa Gust Earth Science Instructor: Chuck Meyer 1/18/14 Chapter 1 Questions Testing Your Knowledge Questions: 1.) Equilibrium is meant as the material that is on Earth’s surface that is stable because they have adapted over time in accordance with chemicals and conditions that exist within their environment. When rocks are forced out of equilibrium their forms alter and they are broken down into different particles. The new particles that are formed when exposed to the elements are then in equilibrium
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Chapter 1 Discussing the Concepts 1. What is marketing and what is its primary goal? * One definition of marketing is‚ “a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.” * A much simpler definition would be‚ “managing profitable customer relations.” * Its primary goal is to create value for customers and capture from customers. 2. Compare and contrast customer needs‚ wants
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Government and Politics in the Lone Star State by Tucker Gibson and Clay Robinson Chapter Study Questions Chapter One: The Social‚ Economic‚ Ecological‚ and Political Systems of Texas 1 What percentage of Texans live in urban areas (cities & suburbs)? 2 75% 2 Name the three cities in Texas that are three of the largest in US? 2 Houston‚ San Antonio‚ Dallas 3 What are the three diverse economic businesses in Texas? 4 Oil and gas producer now work alongside high-tech companies‚
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segmenting markets. Give examples of how these benefits may be realize. The market develops from mass marketing and product-variety marketing to target marketing. In mass marketing‚ the seller mass produces‚ mass distributes and mass promotes one product to all buyers. At one time‚ Sony product only one type of television for the whole market‚ thus create hard selling. Product-variety marketing‚ the seller produces two or more products that have different features‚ styles‚ quality‚ sizes and so on
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Study Guide‚ Chapter 08 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. An interactive‚ flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to
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Chapter One Notes: Marketing profitable customer relationships – Creating and Capturing Customer Value Marketing: Managing profitable customer relationships and to Create value for customers and capture value from customers in return. Example) Zappo’s- customer experience comes first. Two Fold Goal: Attract new customers by promising superior value and Keep and grow current customers by delivering satisfaction. Five Step Model of the Marketing Process: Page 5 Build value from customers to create
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