SITUATIONAL ANALYISIS MARKET SUMMARY Segmentation For our product we decided to survey the market and then carefully choose a level of segmentation. We choose segment marketing i.e. identify large groups within the market with similar characteristics and target either one or a few of them. This decision was based on the fact that although the market consisted of people with the same need i.e. to colour and shampoo their hair‚ but the market varied in other characteristics. The segments we choose
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Survey research Survey research is often used to assess thoughts‚ opinions‚ and feelings.[1] Survey research can be specific and limited‚ or it can have more global‚ widespread goals. Today‚ survey research is used by a variety of different groups. Psychologists and sociologists often use survey research to analyze behavior‚ while it is also used to meet the more pragmatic needs of the media‚ such as‚ in evaluating political candidates‚public health officials‚ professional organizations‚ and advertising and marketing
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Eye Makeup Manicure Products Lipstick/ Foundation/ Blush Fragrances Hair Care Products Deodorants Shampoo 7. For face cosmetics‚ what products are the most frequent to purchase? For facial treatment: Cleanser Toner Moisturizer For makeup: Foundation Blushes
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Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market‚ many companies are facing the same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast
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for the same. Due to delay in the receipt of fans at Baroda factory salesperson were asked to do the market survey. During this period 2 salesperson left the job after collecting salaries of the previous 2 working months. QUESTIONS 1.What improvements do you suggest in the staffing process followed by the company ? 2.Was Sunil Kumar right in getting market surveys done by the new salespersons ? Answers Ans. 1 The improvements in the staffing
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Windshield Survey When planning a care plan or services for a community as a registered nurse‚ it is imperative to be fully aware of all aspects pertaining to that specific area. Such aspects include acquiring knowledge of the community‚ health-related resources that may be useful to its’ members‚ and learning about gaps in services. The following paragraphs will discuss data particular to the city of Covina‚ California in the purpose of conducting an assessment and survey of the
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Consumer Survey A few questions about the snack you eat 1) Are you a regular consumer of packaged snacks of brands like Frito Lays‚ Kurkure‚ Haldiram‚ Pringles‚ Bingo etc? 2)Please indicate your sex. Male Female 3 Of the following‚ which is your most preferred brand of packaged salted snacks? Frito Lays Bingo mad angles Haldiram Namkin Cheetos Kurkure Pringles Other‚ please specify 4 What is it that makes you prefer a particular brand? Brand Name Variants offered Price Anything
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is at 3079.69 million baht‚ which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years‚ most recently 2009 to 2010 the market grew by 3.60%. Clinic Clear and Head & Shoulders are the two main players in the anti-dandruff shampoo market having market share of 17.7% and 8.8% respectively (as of May 2011). Head & Shoulders is the #1 anti-dandruff shampoo in the world in terms of sales. In Thailand‚ Head & Shoulders
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Public Interest Lawyering Project A Survey on Substance Abuse among the Youth in India Contents 1. Introduction 4 2. Statement of the Problem 7 3. Objective of the study 8 3.1. Broad Objective 8 3.2. Specific Objective 8 4. Methodology / Research Design 9 4.3. Statistical tools employed 10 4.4. Geographical Coverage 10 4.5. Unit of Data Collection 10 5. Findings 11 5.1. Pie – Chart No. 1 11 5.2. Pie – Chart No. 2 12 5.3. Pie – Chart No. 3 13
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Children‚ Teens‚ and Entertainment Media: The View From The Classroom A National Survey of Teachers About the Role of Entertainment Media in Students’ Academic and Social Development A Common Sense Media Research Study FALL 2 012 Children‚ Teens‚ and Entertainment Media: The View from the Classroom A National Survey of Teachers About the Role of Entertainment Media in Students’ Academic and Social Development Table of Contents Introduction ...................................
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