The Importance of Corporate Social Responsibility in the Brand Image – Abstract The purpose of this paper is to investigate the relationship of the consumer perceptions about the branding of organizations that invest in social responsibility and the consumer behaviour regarding loyalty and willingness in paying a premium price. Reviewing the literature about Corporate Social Responsibility (CSR)‚ Corporate Social Performance and Corporate Financial Performance‚ some questions arise: do consumers
Premium Brand
CHAPTER-1 Industry Introduction Introduction of two wheeler industry in India The two-wheeler industry has grown rapidly in the country since the announcement of the Process of liberalization in 1991 by the finance minister Dr.Manmohan Singh‚ now Prime Minister of India. Previously‚ there was only a handful of two-wheeler Models available in the country. Currently‚ India is the second largest producer of two-wheelers in the world. It stands next only to China
Premium Bajaj Auto Customer satisfaction India
Journal 1 1. A company’s strategy is management’s game plan to grow the business‚ attract and please customers‚ compete successfully‚ conduct operations‚ and achieve targeted levels of performance. 2. The important point of a company’s strategy is setting moves to build and it enhances company’s long-term competitive position and financial performance. In other words‚ these are in a competitive advantage over rivals that they become the company’s tools for a making company’s profit.
Premium Customer service Baking Marketing
and only 10-20% in the industrial equipment industry. Within a industry‚ a low and high spending companies can be found. This project explores and extends the congruency framework by incorporating the impact of promotion schemes on consumer buying behavior. INTRODUCTION TO PROMOTION SCHEMES Promotional Scheming is simply the creation of plan to profit from a market. Stocks‚ Bond‚ Commodities‚ Forex markets can all be schemed. Scheme by definition means "A systematic plan of action". Promotion
Premium Marketing Sales
and early part of the twenty-first century‚ reflected by continuous changes in consumer behaviour. The aim of this study is to improve the understanding of the motivational reasons behind customer choice in branded coffee shops‚ both international and local. A quantitative data collection of 300 questionnaires was used in the UK to assess consumer behaviour to branded coffee shops. The findings concluded that most respondents visit coffee shops with friends‚ with locally branded coffee shops the
Premium Brand
Brand Value & Its Significance to Customer Marketing Abstract A successful brand is the most valuable resource a company has. In fact‚ one authority speculates that brands are so valuable that many companies include a “statement of value” addendum to their balance sheets to include intangibles such as the value of their brands. Brands are used as external cues to taste‚ design‚ qualify‚ prestige‚ value and so forth. In other
Premium Brand Brand management Marketing
(Clow/Baack) Chapter 2 Corporate Image and Brand Management 1) Applebee’s rebuilt its brand by acquiring IHOP. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firm’s image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communications are based on a clearly defined corporate image. Answer: TRUE Diff: 2 Question
Premium Brand Brand management Branding
impulse buying behavior Eun Joo Park Dong-A University‚ Busan‚ Korea‚ and Eun Young Kim and Judith Cardona Forney School of Merchandising and Hospitality Management‚ University of North Texas‚ Denton‚ Texas‚ USA Abstract Purpose This study aims to examine the causal relationships among fashion involvement‚ positive emotion‚ hedonic consumption tendency‚ and fashion-oriented impulse buying in the context of shopping. Design/methodology/approach A self-administered questionnaire developed
Premium Emotion Marketing Psychology
Questionnaire | Code No._____ | LDRP Institute of Technology and ResearchSector 15 Gandhinagar‚ Gujarat | | TOPIC – “A Study on the effective promotional strategy influencing customer for the products of Big Bazaar and D-Mart” ------------------------------------------------- (This Questionnaire is for the academic research purpose only‚ the data collected will be
Premium Employment Marketing Investment
“Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY‚ Thane” By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management‚ Navi Mumbai‚ 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School
Premium Retailing