Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
Premium Brand Brand management Branding
as per debt mutual fund taxation rules. Investors investing in gold ETF are not liable to pay wealth tax. Features * Diversification: Considered as an excellent diversification for your portfolio. * Liquidity: Since it trades like a share‚ buying and selling happens quickly and therefore it is highly liquid. * Safety: Gold ETF ensures that the custody and
Premium Investment
Assessment Task 2 – Short essay Customers usually engaged in complex buying behaviour when a big amount of money is involved in the purchase‚ and when they assumed there are important differences between various brands (Kotler‚ Burton‚ Deans‚ Brown & Armstrong 2013). This essay will indicate a complex buying behaviour I have recently involved‚ describe and analyse the buyer decision process‚ which includes the internal and external influences that impacted on my purchase in five main areas‚ problem
Premium Maslow's hierarchy of needs Psychology Higher education
BrandSense Building Brands with Sensory Experiences ™ ©2001 Harvest Consulting Group‚ LLC Harvest Consulting Group‚ LLC BrandSense™ Table of Contents Table of Contents BrandSense™ Introduction A Time for the Senses Recognition and Perception The Sense Connection The Case for Smell Putting the Senses Together BrandSense™ Cases Giving Your Brand Some BrandSense™ Quantitative Analysis: BrandSense Audit™‚ SensePlan™ Conclusion Sources Contact Us 01 02 03 04 05 08 09 11 12 13 14 15
Premium Olfaction Sense Odor
Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
Premium Apple Inc. Brand Brand management
QUESTIONNAIRE “A study to assess the newspaper subscription potential among students of Desh bhagat University” Q1. Are you aware of different newspapers available in your locality? Yes No Q2.Which newspaper do you prefer read the most? TOI Hindustan Times Daily Mail Economic Times Business today Dainik Bhaskar Others Q3.What is the pattern of your Readership per day as far as newspapers are concerned? More than one newspaper
Premium Newspaper Broadsheet
International Journal of Contemporary Hospitality Management Emerald Article: Customer complaint behaviour towards hotel restaurant services Vincent C.S. Heung‚ Terry Lam Article information: To cite this document: Vincent C.S. Heung‚ Terry Lam‚ (2003)‚"Customer complaint behaviour towards hotel restaurant services"‚ International Journal of Contemporary Hospitality Management‚ Vol. 15 Iss: 5 pp. 283 - 289 Permanent link to this document: http://dx.doi.org/10.1108/09596110310482209 Downloaded
Premium Demographics Complaint Pleading
Table Tennis Table Tennis The Table Tennis sport got its start near the end of the 19th century in England. After dinner one night‚ some Victorians decided to turn their dinning room table into a miniature version of lawn tennis. They lines up books as a net‚ used lids from empty cigar boxes as rackets‚ and the ball was made from string (table tennis balls were also made from champagne corks or rubber). Started as an after dinner activity‚ over the years‚ table tennis would turn into a sport
Premium Table tennis United States South Korea
Mark Radice SD290 Hash Tables The term Hash Search refers to a search‚ in which they key‚ through an algorithmic function‚ determines the location of the data. In essence‚ the goal is to find the data with only one search. The hash search runs very quickly because of this. It’s Big O‚ or orders of power‚ approaches O(1) and will never exceed O(n). To accomplish this search‚ a program is written in which the key is passed into the hash function‚ which in turn‚ finds the address of the data
Premium
Character Analysis Essay Mahad Ahmed Azra Lodi ENG3D 4/30/2013 Every person’s life expectation is to succeed and find out who they really are and what they mean to the people around them. The Cats Table is a book written by Michael Ondaatje. It narrates the story of Michael Ondaatje‚ a fictional depiction of the author at the age of eleven. Michael or “Mynah” as he called‚ boards upon a passenger liner called the Oronsay from Colombo‚ Sri Lanka to London‚ England. His 3 month journey has a
Premium Sri Lanka Fiction Time