Institute of Management‚ Nirma University‚ Ahmedabad SERVICE MARKETING Project Proposal on “Customer Relation Management Practices in the Indian Fast Food Industry” Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average
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For several years‚ people have attributed rising fast-food consumption as the major factor causing rapid increases of obesity in America. According to the article Fast Food: Is it the Enemy by Registered Dietitian Sarah Muntel (2012)‚ “Since 1970‚ the amount of fast food restaurants in business doubled‚ which equates to about 300‚000 establishments in the United States. Coincidentally‚ 33.8 percent of the U.S. population is affected by obesity and 19 percent of children and adolescents are also affected”
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begun to consume more fast food because the way it’s marketed; it’s cheap‚ convenient‚ and tastes good. Today I will talk about why you shouldn’t eat fast food. First i will talk about the effects fast food has on the body. Second I will talk about the food preparation. Thirdly I will talk about how many animals are slaughtered to keep fast food restaurants open. Fourth I will talk about how much money fast food restaurants make. Lastly ways to make fast food healthy. Fast food is highly processed
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Fast food chains in India Fast food chains across India are growing because of the rapid urbanisation. Despite the slow economic growth‚ the fast food chain owners are busy introducing new ideas and concepts in the menu by lowering the prices for restaurant and lure their customers. Fast food chains have changed conventional from of Indians eating home-cooked meals and every family especially on weekend is found at fast food joints treating their belly. The growing working women population too
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Fast Food Specific Purpose: To inform my audience about fast food in the United States and its effects. Central Idea: The history of fast food‚ the effects of eating fast food‚ and its effect on the United States. Introduction I. Anywhere you go‚ there is a good chance there will be a fast food restaurant nearby. A. It’s the easy way out of cooking dinner‚ or grabbing something fast because you didn’t have time to make anything. B. Fast food may taste good‚ but have you ever thought
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In my point of view‚ the first and foremost benefit fast food brings to customers is time and speed saving. Modern society with piles of work pushes people to be busy at any time‚ especially businessmen and officials. Even students are also up to ears with exercises and examination. Fast food‚ therefore‚ becomes a popular choice of many people. By coming to restaurants‚ which sell fastfood‚ the customers are quickly served; they can save a lot of time to do other things instead of cooking at
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Fast food Fast food or traditional food? This is a new brand debate between people all around the world specially between older and younger members of families. My mother is a medical doctor and she always prevented me from eating fast food and junky food. In my opinion‚ although fast foods bring some advantages to our nowadays lives‚ they have many disadvantages such as containing a lot of bad lipids and high calories and consist of some refrigerated and synthetic materials. First of all‚ fast
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Pogatchnik September 5th 2014 Fast Food Nation Review The author want the readers think about the fast food business. He wants to inform the readers about the things they are eating‚ and he wants to tell the public about the terrible work conditions that many employees have to go through for one to be able to eat a hamburger. He is exposing the secrets of the fast food nation. Eric Schlosser wants us to think about what we are eating‚ and how it gets to us. Fast Food Nation is a way for the American
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Fast food is the term linking to the food is prepared and served quickly. It is a fact that there is a rapid rise in the number of Mc Donal ‚ KFC ‚ Bugger King....restaurants over the world as a oblivious evidence for the hot trend of ready-food in fast-paced and sedentary life. However‚ like everything‚ it has its own pros and cons. The most demonstrable advantage of fast food is saving time. In today’ modern life ‚ people feel comfortable and convernient when they order a pizza or bugger after
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Consumption of Fast Food Fifty million people in the U.S. are dependent on fast food. Why do so many people eat fast food? It is because it is tempting. The increasing consumption of fast food is a popular trend today for many reasons. First‚ buying fast food is fast and convenient. Second‚ fast food tastes delicious. Last‚ fast food is extremely inexpensive. It qualifies as a trend because the fast food industry gets bigger and bigger every day; therefore‚ more people eat the food daily. People
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