Race. VH1 has changed the nature of television with their influence of reality TV. The reality television world may seem on the surface for entertainment‚ however the core of it seems to highlight the cultural trends and ambitions of society. The rebranding of T.V Land has brought about innovative shows like Younger that present themes like ageism and society’s fixation with youth and beauty. Whether it’s about music‚ fashion‚ political issues‚ or social issues‚ Viacom covers its bases when presenting
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Specification GCE Geography Pearson Edexcel Level 3 Advanced Subsidiary GCE in Geography (8GE01) First examination 2014 Pearson Edexcel Level 3 Advanced GCE in Geography (9GE01) First examination 2014 Issue 4 About this specification Edexcel GCE in Geography is designed for use in schools and colleges. It is part of a suite of GCE qualifications offered by Edexcel. Key features of the specification The specification has been designed to allow geographers the flexibility to build
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3.0 Business Nature of AmBank 3 4.0 Past and Present Business Strategy 3 5.0 Challenges of AmBank 4 6.0 Customer Experience 5 7.0 Customer and Marketing Segmentation‚ Targeting and Positioning of AmBank 6 8.0 Rebranding 9 9.0 Right Marketing Mix 12 9.1 Product 12 9.2 Price 13 9.3 Promotion 14 9.4 Place 14 9.5 Process 15 9.6 People 16 9.7 Psychical Environment 17 10.0 Conclusion 17
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regionallanguage. • Making better relationship with dealersthrough Schemes and dealer meets. • More marins for intermediaries. BRAND AWARENESS Vodafone‟s advertisements too have been one of the best advertisements on the Indian television. The rebranding campaign was the most crucial because the main message of the brand transition was that the new Vodafone is the same old Hutch. It goes from “Where ever you go‚ your network will follow” to “Make the most of now” to “power to you”. The transition
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Case Study: Eastman Kodak AdministratorJanuary 27‚ 2012Case Studies Kodak’s last chance for survival ~ a recommendation on strategic direction Author: Tony Lan Foreword During 2011‚ Kodak was under intense pressure to survive in the digital imaging business. As professor Burley describes‚ ‘Kodak was caught in a perfect storm of not only technological‚ but also social and economic change’ (Neate‚ 2012). As of Thursday 19 January 2012‚ Kodak filed for bankruptcy protection (Neate‚ 2012) and has
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ntr Population Services International: The Social Marketing Project in Bangladesh Case Study Analysis Presented to: Mark Lamontagne Course: MKTG-4406 Presented by: Greg Allemano Zac Halwachs Madeline Hensz Alexandra Rivet Akash Sasivarnam Jessie Strickland Thursday‚ March 11th 2010 Table of Contents Executive Summary..............................................................................................................…2 Problem Statement ......
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especially in semi-urban and rural areas.[citation needed] On 5 November 2010‚ Tata DOCOMO became the first private sector telecom company to launch 3G services in India. Tata DOCOMO had about 42.34 million users at the end of December 2010.[2] Rebranding On 20 October 2011‚ Tata DoCoMo brought its brands - CDMA‚ GSM‚ Walky (Fixed
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political and economic dispensation ushered through the Government of National Unity (GNU) has created stable conditions thereby bringing in a new lease of life for the Zimbabwe’s tourism sector to rebrand itself. This paper proposes that in this rebranding exercise Zimbabwe can exploit its undiscovered tourist gems to regain competitiveness. These undiscovered tourist gems include culture of the BaTonga people‚ the Shangaai people‚ and farm or agro-tourism in the Eastern Highlands‚ Chimanimani area
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Most organizations have documented core values‚ and objectives that ultimately contribute to their mission or cause. These documented or stated values are intended to shape the culture of the organization‚ and should also serve as a framework for the development of corporate strategy and the development of short and long-term goals. The climate of the organization can result in an unspoken culture which can be in alignment or contrary to the stated intent. The external environmental factors such
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the customers sustain their trust. The decision to split was taken in December‚ 2010 and Hero rebranded itself as Hero MotoCorp‚ unveiling the new logo on 9th August‚ 2011 and launched the “Hum mein hein Hero” Campaign on 15th August‚ 2011. II. REBRANDING For any organization‚ it is one matter to change the brand and its identity‚ but quite another to change the name itself. There were debates on how and what should the new company and brand stand for. The exercise was approached in a phased manner
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