References: Aaker‚ David A. (1982). "Positioning Your Product‚" Business Horizons‚ 25 (May/June)‚ 56-62. (1991)‚ Managing Brand Equity. New York: The Free Press. and Alexander Bid. eds. (1992)‚ Building Strong Brands and George S. Day (1986). Marketing Research.‚ 3rd ed and Kevin Lane Keller (1990)‚ "Consumer Evaluations of Brand Extensions‚" Journal of Marketing‚ 54 Ajzen‚ Icek and Martin Fishbein (1980)‚ Understanding Attitudes and Predicting Social Behavior Alba‚ Joseph W
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Questionnaire 1. Gender: a. Male b. Female 2. Age: c. 18-25 d. 26-35 e. 36-45 f. 46-55 3. Ethnic group: g. Malay h. Chinese i. India j. Others‚ please specify: ___________________ 4. Occupation: k. Student l. Self-employment m. Professional n. Others‚ please specify: ___________________ 5. Did you heard of “GSC.com.my” before? o. Yes p. No 6. Did you ever
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of the traditional international trade theories that have been developed. Next the author will identify the major drivers of globalization and lastly‚ the author will explain four effects of globalization that impact the author’s community and organization. Globalization Questionnaire According to Hill (2009)‚ globalization is the shift towards a more integrated and inter-dependent world economy. Some of the traditional international trade theories that support the concept of globalization
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SUBMITTTED BY ABHILASH VISWANATHAN REG NO: 09095101 S2 MBA ICM POOJAPPURA SUBMITTED TO: SIVAPRAKASH CS | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY | | | | | | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY Introduction Forty years since India’s independence from the British in 1947‚ the Indian car market was dominated by two localized versions of ancient European designs - the Morris Oxford‚ known as the Ambassador‚ and a old Fiat. This lack of
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INDIAN RETAIL INDUSTRY INTRODUCTION The India Retail Industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. Shopping in India have witnessed a revolution with the change in the consumer buying behavior and the whole format of shopping also altering. Industry of retail
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Developing Sustainable Competitive Advantages: 1. Customer Loyalty: Customers must be committed to buying merchandise and services from a particular retailer. This can be accomplished through retail branding‚ positioning‚ and loyalty programs. A loyalty program is like a "Target card." Now‚ when the customer uses the card as a credit card‚ Target can track all of their transactions and store it in their data warehouse‚ which keeps track of the customer’s needs and wants outside of Target. This will
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FOOD PRICE INFLATION AND ITS IMPACT IN INDIA Submitted By : Sri Harshini Mudigonda MBA G SEM III Specialization: Finance – Marketing Under The Guidance Of : Dr.AZRA Ishrat ABS ‚LUCKNOW STUDENT’S CERTIFICATE Certified that this report is prepared based on the desertation thesis project undertaken by me for the topic FOOD PRICE INFLATION IN INDIA AND ITS IMPACT‚ under the able guidance of Dr . Azra Ishrat in partial fulfillment
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want to know what people do in a particular situation then a questionnaire will probably be sufficient. If its to identify why something has occurred‚ a questionnaire will provide less valid responses than in-depth interviews or focus groups because in-depth interviews and focus groups allow the respondent the freedom to express things in context that may not have thought of before. This course work is dedicated to the questionnaire method of research in management. The work is separated into two
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Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing times from craft production in 1890s to mass production in 1910s to lean production techniques in the 1970s. The Asian countries‚ mainly by Japan‚ China and India‚ registered a 9% increase in production over last year‚ constituting 35.9% of the global production. In fact China and India posted positive
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Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
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