ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
Premium Marketing Pricing
CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
Premium Chocolate Lotte Spearman's rank correlation coefficient
NSHM COLLEGE OF MANAGEMENT AND TECHNOLOGY‚ DURGAPUR ASSIGNMENT ON “CONSUMER BUYING MOTIVES IN TWO WHEEELERS COMPANY”. PRESENTED BY:- RAHUL MARWAH. B.B.A( H) -008 ‚ SEC-‘B’
Premium Honda
QUESTIONNAIRE:- (Retailer Survey) Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address: __________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b
Premium Milk Dairy product
A Study on Customer Satisfaction and Service Gap Analysis with Special Referene to the after Sales Service of Bajaj two wheelers in Jaipuria Institute of Management Noida. Introduction The two wheeler industry is one of the most vibrant industry in the Indian market. According to the figures published by SIAM‚ it holds a domestic market share of 76% (2010-2012) in the automobile sector. Two wheeler sections in India have witnessed one of the more impressive levels of growth vis-à-vis other segments
Premium Bajaj Auto
which is a part of our data collection. Through your participation‚ the proponents will be able to know the acceptability of our thesis. We will assure that all information gathered treated as confidential. Please answer the questions precisely. QUESTIONNAIRE PROPER 1. How does your attendance being checked? is it an CURRENT ATTENDANCE MONITORING (BUNDY CLOCK) PERFORMANCE 1. Can easily check or correct errors immediately? Why? 2. Is an effective way of checking? Why? 3. Can detect the log of attendance
Premium Information technology College University
QUESTIONNAIRE (Owner) I. Personal Profile a. Company name: _____________________________________________ b. Name of owner: _____________________________________________ c. Age: _____ d. Gender ( ) Male ( ) Female II. Strengths‚ Weaknesses‚ Opportunities and Threats of the Business 1. What do you think are the strengths most valued by your customer? Rank your answer from a scale of 1 to 5 where: 5 – Very Important 4 - Fairly Important 3 - Important
Premium Marketing Taste Strategic management
Questionnaire Listed below are different opinions about Danno milk powder. Please rate how strongly you agree or disagree with each of the following statements by placing a tic mark. Question 1. I would prefer to buy the milk powder of Danno. Extremely Agree | Strongly Agree | Agree | Somewhat Agree | Neither Agree | Disagree | Somewhat Disagree | Strongly Disagree | Extremely Disagree | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 | Question 2. Danno milk powder are available in a convenient place
Premium Milk Condensed milk Dairy product
6. Questionnaires Questionnaires or social surveys are a method used to collect standardised data from large numbers of people -i.e. the same information is collected in the same way. They are used to collect data in a statistical form. In Data Collection in Context (1981)‚ Ackroyd and Hughes identify three types of survey: 1. Factual surveys: used to collect descriptive information‚ i.e. the government census 2. Attitude surveys - i.e. an opinion poll - rather than attempting to gather descriptive
Free Sampling Sample size Standard deviation
Campus Dear Respondents We‚ the students of BM2464C are carrying out a survey on social networking activities among students of UiTM Malacca City Campus. This report is to fulfil the partial requirement of the BEL422 subject. Please answer the questionnaire sincerely and all information given will be treated as confidential. Adam Aziz bin Muhamed Nasir (2012869682) Mohd Razis bin Sipon (2012203904) Nurul Izzati Syazwan binti Mohamad Sakri (2011735671) We thank you for your cooperation
Premium Social network service Facebook Twitter