Consumer Preference of international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to
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2) For the global fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The
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2013 The Vark Questionnaire: How Do I Learn Best The Vark Questionnaire consists of specific questions that asses an individual’s learning style. VARK stands for visual‚ aural‚ read-write and kinesthetic learning preferences (http://business.vark-learn.com). The questionnaire has 16 questions asking the test taker to choose the answer which best explains their preference. Upon completion of questionnaire‚ a profile is sent in return describing specific learning preferences and techniques.
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Traditionally‚ national retailers outsource apparel production‚ via global brokers‚ to thousands of small apparel makers. The typical apparel manufacturer‚ usually located in a low-wage country‚ is a small-scale operation that employs a few to a few dozen workers. In a labor-intensive process‚ workers make specific pieces of clothing‚ often in a narrow range of sizes and colors. These pieces are then integrated with the output of hundreds of other such companies spread across dozens of countries
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INTEGRATED MARKETING COMMUNICATIONS PLAN: BUAYA APPAREL COMPANY I. Executive Summary This integrated marketing communications plan serves to analyze and study the brand image and positioning of the Buaya apparel company. It consists of important elements of all IMC plans such as Situation analysis‚ indentifying the Marketing objectives‚ proposed Strategy and implementation‚ the recommended IMC strategy as well as the Evaluation and Control process. These elements will
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BUSINESS RESEARCH MODELS A RESEARCH ON MEN’S APPARELS SUBMITTED BY: GROUP 6 3/16/2012 ACKNOWLEDGEMENT We are happy to present this report to our teacher‚ Dr. Sumeet Kaur. We are grateful that she gave us such an interesting project to do‚ and we have tried our best to succeed at it. Ourdeepest thanks to Professor Dr. Sumeet Kaur for guiding and correcting various documents of ours with attention and care. We would like to extend our heartfelt thanks to all our family members and friends for
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The Generalized System of Preferences‚ or GSP‚ is a formal system of exemption from the more general rules of the World Trade Organization (WTO)‚ (formerly‚ the General Agreement on Tariffs and Trade or GATT). Specifically‚ it’s a system of exemption from the most favored nation principle (MFN) that obliges WTO member countries to treat the imports of all other WTO member countries no worse than they treat the imports of their "most favored" trading partner. In essence‚ MFN requires WTO member countries
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Penetration of Branded Personal Care Products in Rural Areas Questionnaire Consumers: 1) Name: 2) Occupation: 3) Age: 4) Gender: 5) Marital Status: a) Single b) Married | Personal care | | Question | Skin Care | Hair Care | Oral Care | 7) | Frequency of purchase | | | | 8) | Feature Preference | | | | 9) | Brand conscious | | | | 10) | General opinion of branded personal care products | | | | 11) | Satisfaction level on the availability of various brands
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Preference share capital Source: Wikipedia.org Preferred stock‚ also called preferred shares (preferred)‚ is a special equity security that has properties of both an equity and a debt instrument and is generally considered a hybrid instrument. These are senior (i.e. higher ranking) to common stock‚ but are subordinate to bonds. Preferred stock usually carries no voting rights‚ but may carry a dividend and may have priority over common stock in the payment of dividends and upon liquidation
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Target Market American Apparel promotes a provocative‚ physical‚ natural‚ appealing look. They believe with this look they have achieved the attention of the younger generation. “Our provocative‚ real‚ unpretentious aesthetic has struck a chord with today’s young trendsetters‚ and has drawn us an intensely loyal following” meaning the company’s target market focuses on the younger generation‚ ageing from teenagers to young individuals (aged 18 – 25) as seen in their advertisements below. We believe
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