Questionnaire Design Which brand of shampoo do you use? - Taken from ‘Marketing Research’ by Dr. Naresh K. Malhotra • “Who” – Respondent uses personally or the brand used by the household? • “What” – If more than one brand of shampoo is used? Should the respondent mention most preferred brand or recently used brand or the brand used most often or the brand that comes to the mind first? • “When” – Does the researcher means last time‚ last week‚ last month? • “Where” – Although it implied that
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The mechanism behind questionnaire design The questionnaire has been designed to determine if a satisfactory level of customer service is being achieved within the Devonshire spa hair salon booking and reception areas. Using a combination of quantitative and qualitative questioning techniques the questionnaire hopes to gain varied feedback from the clientele as Sherman and Webb (1988) as cited in Blaxter et al (2001‚ p.64) state; “Qualitative implies a direct concern with experience as it
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can you withdraw from your retirement savings each month if you plan to die on the day you spend your last penny? 6. The Robertson Firm is considering a project which costs $123‚900 to undertake. The project will yield cash flows of $4‚894.35 monthly for 30 months. What is the rate of return on this project? 7. Your insurance agent is trying to sell you an annuity that costs $100‚000 today. By buying this annuity‚ your agent promises that you will receive payments of $384.40 a month for the
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Consumer Expenditure and Equi-marginal Utility Consumer behaviour theory tries to explain the relationship between price changes and consumer demand. Utility is a concept used to denote the subjective satisfaction or usefulness attained from consuming goods and services. This concept helps to explain how consumers divide their limited income / resources among different choices of goods and services that help attain them satisfaction (utility) The issue however is how we are supposed to measure
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QUESTIONNAIRE CHOCOLATES________________________________________ Q1) Do you prefer Snacks? (a) Yes [ ] (b) No [ ] Q2) what do you normally have in between meals? (a) Popcorns [ ] (b) Chocolates [ ] (c) Chips [ ] (d) Biscuits [ ] Q3) Do you also eat chocolate in between meals? (a) Yes [ ] (b) No [ ] Q4) Do you like/prefer chocolates? (a) Very much [ ] (b) Okay
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Consumer Behavior Paper and Questionnaire Consumer Behavior Paper and Questionnaire Introduction Exotic Smokes is looking at extending it’s line of products into flavored e-cigarettes. In order to come up with the best marketing plan the company needs to figure out what it’s target market is looking for in the cigarette industry and how they will respond to flavored e-cigarettes. The following is an explanation of the views of e-cigarettes‚ how the company will come over any negative views and the
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Survey Questionnaire on job satisfaction Dear respondent‚ This survey questionnaire on job satisfaction is a part of Internship report titled “job satisfaction among public service holders – an analysis of Investment Corporation of Bangladesh view” which will be made as per the requirement to fulfill the course named Internship (BUS 498) under supervision of Ms. Tasnuva Rahman‚ Assistant professor‚ Faculty of Business Administration‚ Eastern University. The survey is conducting by me – Poly Karmakar
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Family is where we all belong to and from where our identity comes from. A person is valued based on his family and upbringing. We all belong to a family and it is our family that keeps us together through thick and thin. Without having a family‚ no person is complete and the completeness comes with good family bonding. Now what is a family? By just saying that you live with your family does not hold any values to being a part of the family. Four or five persons living under one roof does not become
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NEEDS ANALYSIS QUESTIONNAIRE ON ENGLISH LANGUAGE The purpose of this analysis is to know the needs of learning English. Please tick ( / ) your response. 1. Personal background Class : 6 Cemerlang Sex : Male ( ) female ( ) 2. How useful is English to you? very useful ( ) somewhat useful ( ) not useful ( ) 3. In what situation do you think is English useful? Num. Questionnaire Consideration Very useful Useful Not useful 1. Learning something in school. 2. Communicating
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populations to reduce psychological distress and improve functioning. The Five Facet Mindfulness Questionnaire (FFMQ) is a questionnaire that measures five facets of mindfulness: observe‚ describe‚ act aware‚ non-judge and non-react. The goal of this study was to examine the psychometric properties of the FFMQ in a clinical population of fibromyalgia patients. A total of 141 patients completed an online questionnaire on mindfulness (FFMQ) and theoretically related (e.g. acceptance‚ openness‚ alexithymia)
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