Product chosen: Micromax Mobile phones Issue to be addressed: How to increase Market share: Background on the company: Micromax Mobile needs no introduction today. Just two years back people were not aware of the brand at all but today it’s India’s third largest mobile selling company by volume after Nokia and Samsung (IDC Report).Brand’s success can be attributed to it’s ability to understand the need of the market ‚aggressive marketing with a budget of Rs.100 crore and smart distribution channel management
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and two kids on Bajaj Scooter. It truly was their own Bajaj. The Chetak from Bajaj was reliable performance wise‚ efficiency wise and it became part of nearly every home in the cities of India. A fast forward and today the once irreplaceable Bajaj Scooters are nowhere to be seen. The market has shifted from scooters to sporty bikes with greater fuel efficiency and performance. There is one thing that still remains as part of the roads‚ a Bajaj two-wheeler. In place of the robust Bajaj Chetak is now
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LEADING EDGE INFORMATICS 20/1‚ South Tukoganj‚ 1st Floor‚ Greate Balaji House‚ A.B.Road - 452001 [pic] |“Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens” | BY RAKESH THAKUR Roll. No. 511220116 (LC 03228) A Project report submitted in partial fulfillment of the requirements of the Degree of Master of Business Administration of Sikkim Manipal University‚ INDIA [pic] SIKKIM MANIPAL UNIVERSITY
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I have read and understood the rules on cheating‚ plagiarism and appropriate referencing as outlined in my handbook and I declare that the work contained in this assignment is my own‚ unless otherwise acknowledged. No substantial part of the work submitted here has also been submitted by me in other assessments for my degree course‚ and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made Signed: ........................
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Tofu vs Paneer 1. What is current scenario in Tofu market according to you? (–m) 2. Is it being sold in malls and retail shops? If yes‚ Where in your city? 3. Which is the leading brand in Ahmedabad‚Gujarat and India? (–m) 4. What kind of effects they have made in market in terms of economy‚ innovation and satisfaction? (–m) 5. What is new that tofu market has adopted ? (–m) 6. What are the parameters that been affecting the brand?(i.e. packaging‚ price‚ place‚product &
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sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives .Marketing is indeed an ancient art; it has been practiced in one form or the other since the days of Adam and Eve. It convergence as a management
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Overview : Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition conclusion BIBLIOGRAPHY Company History : Company History Bajaj History : Bajaj History On November 29‚ 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers
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SOFT DRINK MARKET IN INDIA In India‚ cold drink market is growing exuberantly day-by-day and coming out as a most profitable business. All the activities of cold drink market are revolving around three major competitors i.e. coke‚ Pepsi and cad buries. Out of these three‚ two coke and Pepsi have a face-to-face competition with unequal brands. Cold drink market is flourishing rapidly with a total market of 3000 crores from which Rs 1800 crores market is snatched by cola flavor and market
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PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR - Submitted By PGCBM 22 - Group 63 Aashish Bansal Joseph George Phani Krishna Tanguturi Venkata Pradeep Table of Contents PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR 1 PHOENIX OF THE BAJAJ’S 4 History of Bajaj 4 Bajaj’s Experiment with Motor-Cycles 5 Pulsar’s Saga 6 Conceptualization of Pulsar
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FINANCIAL ANALYSIS OF BAJAJ ALLIANZ LIFE INSURANCE Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: Sharmishtha Singh University Roll No. RR1904B 25 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA About Company Bajaj Allianz is a joint venture between
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