Case study 1: Bajaj Auto Ltd. Your task : Analyze the position of Bajaj in the current market set-up‚ evaluating its strengths‚ weaknesses‚ threats and opportunities available. Bajaj Auto Ltd. (BAL) is one of the oldest and the largest manufacturer of automobiles in India and has been the market leader in scooters. In 1990s‚ the near monopolistic market structure‚ perhaps‚ lulled the company into being complacent and they gave way to the competitors like Hero Honda and TVS. Hero Honda and TVS
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annual turnover of Rs. 9.2 Billion (F2006). It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance‚ it has achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy products. Haleeb Foods has segmented its product portfolio in 3 leading brands including Haleeb‚ Candia and Tropico. Haleeb is the flagship brand of the
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products companies with annual revenues of $50B and staff of 250‚000. Dove beauty care product line is Unilever’s flagship brand with sales of $3B in 2005. In 2003‚ Dove sales declined due to competition. Unilever’s objective is to increase the market share for its Dove brand by evolving this brand into a modern and desirable one‚ while at the same time standing out against strong competition. By September 2006‚ the first phase of the re-launch campaign‚ started in 2004‚ has been successfully finalized
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How to dominate the online auction market Jeffrey Phillips • Brian Somok • Xiaoke Zheng Executive Summary Background eBay Inc history: September 1995: funded as a sole proprietorship. May 1996: incorporated in California. April 1998: reincorporated in Delaware. September 1998: completion of initial public offering October 2002: acquired PayPal Product Online Auction: Every day‚ 24 hours a day‚ 7 days a week‚ 365 days a year‚ millions of people from all over the world go shopping at
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winning a record share of the UK contract hire and leasing market. New figures from the British Vehicle Rental and Leasing Association reveal that BMW is the fastest growing premium brand manufacturer in terms of long term leasing vehicle acquisitions by contract hire companies. According to the newly published 2002 BVRLA Industry Review‚ BMW’s share of the leasing market has reached an all-time high of 8.8% - 2.7 percentage points up on the previous study results. BMW’s share of the UK contract
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ICMR Case Collection Icfai Center for Management Research Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market BSTR216 - Teaching Note 2006‚ The Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call 0091-40-2343-0462/63 or write to Icfai Center for Management Research‚ Plot
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HOSPITALITY MARKETERS INTERNATIONAL‚ INC. Sample Market Study Report Outline This outline will highlight the key areas researched in our typical Market Studies and can be used as an outline for the information to be presented in our reports. At times‚ our reports may deviate from this outline and will be customized to include more topic areas or eliminate some‚ depending upon their relevance to the report. In a Phase l Community Overview Market Study Report‚ these areas are thoroughly researched
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Smart Phones Questionnaire Date: ----------------- 1. Please select your Gender Group a. Female b. Male 2. Please select your marital status b. Single b. Married 3. Please select an age group c. <18 b. 18-25 c. 25-35 d. 35-45 e. >45 4. Do you know what a smart phone is? d. Yes b. No 5. Do you own a smart phone? e. Yes b. No 6. Your current phone was recommended by: f. Retailer b. Friend
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Bajaj Auto Index 0 Objective (pg no1) 1 Introduction (pg no 1) 2 History (pg no 2) 3 Entry Barriers(pg no 2) 4 SWOT Analysis (pg no 3) 5 Porter’s Analysis (pg no 4) 6 Managerial Style(pg no5) 7 Hierarchy( pg no 6) 8 HR Practices(pg no 7 ) 9 Business Stratergies(pg no 8) 9a‚ Marketing Strategies (pg no 8) 9b‚ Other Strategic Issues (pg no 10) 10 Cost effective and Environmental strategies (pg no 12) 10a‚ Conservation of energy (pg no 12) 11 Community leadership programmes (pg no 13)
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sagarwal@iastate.edu COURSE OBJECTIVES The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets. * Designing marketing strategies for multinational competition. * Devising effective international marketing plans including decisions regarding product‚ promotion‚ price and channels. * Organizing and controlling
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