1. Research is an orderly approach towards purposeful investigation. Explain the various steps involved in a research process. Research is the orderly approach towards purposeful investigation. Thus the term research needs formulating a hypothesis‚ collection of data on relevant variables‚ analyzing and interpreting the result and reaching conclusions‚ either in the form of an explanation or certain generalizations. It can also be called an academic activity and a systematized attempt to gain new
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INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
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enabled us to arrive at the brand equity were Brand Knowledge‚ Brand Vitality‚ Brand Association‚ Brand Leveragability and Buying Behaviour. For this purpose we did a survey where we interviewed thirty respondents on the basis of our questionnaire. The questionnaire comprised eight questions covering the above mentioned parameters. The next step dealt with ranking the brands and giving scores based on the rank achieved. The cumulative score of the brand formed the basis of arriving at the Brand Equity
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Summary The product that we use in this report is Head & Shoulders hair shampoo. The purpose of this report is to investigate the relationship between the consumer behavior and the marketing tools that the company of Head & Shoulders hair shampoo used. In this report‚ we can identify consumer feeling on Head & Shoulders hair shampoo. In other way‚ we also can identify the most useful market analysis that Head & Shoulders hair shampoo used. In this subject‚ “Understanding Consumer”‚ teach by our lecturer
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Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May‚ 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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Impact of Celebrity Endorsement on Consumer Buying Behavior A Research Report submitted By Syed Haris Ali Shah (3993) To Mr. Shahnawz Adil Department of Business Administration In partial fulfillment of The requirement for the Course of CONSUMER BEHAVIOR This Research Report has been Accepted by the faculty of FACULTY OF BUSINESS ADMINISTRATION _________________________________ Shahnawaz Adil __________________________________ Table of Contents CHAPTER NO: 1 INTRODUCTION………………………………
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product market orientated. 2. NIVEA does market research‚ what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires accurate but slow and expensive to collect. Secondary e.g. survey data out of date‚ someone else has collected it and therefore may not be accurate‚ but cheap to buy. 4. What is the difference between a niche market and a mass market
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MECCA SILK CONDITIONER An Investigatory Project Presented to Division Science Fair 2012-2013 by: CAMILLE KAYE I. OLANDRES JOHN PAUL DELA CRUZ SOREN DAVID DACLES IRENE LIM DACLES Adviser Banica Elementary School September 2012 Table of Contents Page(s) I. Title Page ------------------------------------------------
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Critical evaluation of marketing strategy of “CLEAR Shampoo” Date of submission: 6th December‚ 2013 (Section: 02) Prepared by: Niaz Morshed - 11304039 Nusrat Jahan - 10204109 MD. Elias Hossain - 11104050 Azad Mahmud Tanvir - 11104056 Anika Azhar - 10204083 Arif Ahmed - 10204060 Prepared for: Md. Tamzidul Islam Course Instructor BRAC Business School Letter of Transmittal Date: 6th December‚
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