can assure that all the answers provided will be kept in strict confidentiality and used for academic purpose only. We would like to appreciate your kindness in giving us the feedback. We value your cooperation in this research. | QUESTIONNAIRE This questionnaire contains four (4) parts : Part 1 : Background of Respondents Part 2 : Services at Library Part 3 : Facilities at Library Part 4 : Recommendation for Improvement INSTRUCTIONS : PLEASE ANSWER ALL QUESTIONS. All of your
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dimensions of a nation brand will be explained and the overall strategies will be criticised by integrating Dordevic’s six dimensions into Switzerland. The paper will conclude with propounding suggestions towards the weakest dimension of branding Switzerland that is; culture and heritage. 1. LITERATURE REVIEW Fan (2010) defines the nation branding as an integrated mixture of export‚ place‚ political and cultural branding. All those components gather around and generate a nation brand. According to him
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Hafsa Islam 11303001 Eng 204 Miss Farrah Jabeen Global Controversies Regarding Hijab Abstract The objective of this research paper is to bring awareness among the Muslim population of the world concerning the wrong concepts regarding hijab. In this paper I will discuss the pressure being put by the western countries on the women wearing hijab across the globe. I would try to discuss the significance of hijab to a Muslim women and how theses controversies
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Brand Admiration Project (ZARA) 9.19.12 So what is Zara? Many people have probably never heard of the clothing/fashion brand named Zara. Even if you have heard of Zara‚ the chances of you seeing Zara on any poster or television advertisements is very slim. In fact the Spanish clothing retailer has a very unusual marketing strategy. Zara has a “zero advertising policy.” With almost no money going into advertisement‚ how is Zara able to compete with competitors? Unlike competitors‚ Zara
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2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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Questionnaire (Islamic Bank Account Holders) Branch Name: Perceptions of peoples towards Islamic Banking in Pakistan Purpose: The purpose of this questionnaire is to know your view on Islamic Banking in Pakistan. Your response will help me to complete my Ph.D. dissertation. All information will be for statistical use only and will remain strictly confidential. Thank you‚ in advance for your kind cooperation. 1. Your Age (Please Circle the appropriate category A.18-30 Yrs. B. 31-40
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Women Entrepreneurship - Questionnaire SECTION A 1. What is your gender? Male Female 2. What is your age category? Under 20 years | 20-29 years | 30-39 years | 40-49 years | 50+ years 3. What is your educational background? Primary education | Secondary education | Tertiary (University or college education) | Postgraduate (MBA‚ …) |
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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How do brand names influence consumer purchasing decisions? Supichaya Sunthornjittanon(Britney) Portland State University Thesis statement: Reputation and design are two main reasons why consumers decide to buy brand name products Reputation is one of the most important reasons why people purchase a specific product. When consumers buy products‚ they usually see what company those products come from. Consumers would check for the product origins before they buy them. Then‚ if they think
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Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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