0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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A study on factors affecting “Power” and “Turbojet” sales in Hindustan Petroleum Corporation Limited A Project report submitted to Institute of Public Enterprise‚ Hyderabad in partial fulfillment Of the requirement for the award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT - RETAIL & MARKETING Submitted by: Roopa Chowdari .V PGDMRM-24(Class of 2010) Under The Guidance of B.BHARGAVI BE (Electrical Engg)‚ M Sc (International Mktg) Faculty-Marketing INSTITUTE OF PUBLIC
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Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result
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Discuss the factors causing a shift in the demand and supply of a specific commodity. In economics‚ Demand refers to the quantity of a goods or services that consumers are willing and able to buy at a given price in a given time period. The law of demand stipulates that there is an inverse relationship between the price of a good and the quantity demanded‚ that is to say‚ if the price of‚ say‚ good X rises‚ it will decrease the quantity demanded of good X and the price of the good falls‚ this
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FACTORS AFFECTING THE HOURS SPENT BY CBAA STUDENTS ON STUDYING REVIEW OF RELATED LITERATURE Success in school is not so much determined by sheer intelligence as knowing how to study. Studying is a skill. Being successful in school requires a high level of study skills. Students must first learn these skills‚ practice them and develop effective study habits in order to be successful. Very often the study habits and practices developed and used in high school do not work for students in college
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different levels (Kim‚ 1988). In this essay‚ we will argue that the globalization of formula feeding‚ the promotion of bottle feeding through media‚ health systems and policies‚ societal pressures and health problems all serve as physical and social factors that reduce breastfeeding practices worldwide. To begin with‚ the global spreading of the phenomenon of formula feeding‚ greatly promulgated by the interests of commercial industries has widely contributed to the decrease rates of breastfeeding
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Chapter 1 THE PROBLEM AND ITS SCOPE Introduction Good teaching is based on the psychology of teaching. The nature of the learning process and the laws that govern its operation determin the types of teaching to be used by the teachers. The learner is recognized as the first principle of teaching and learning. According to psychologist‚ learning is a process of growth and development through self-activity or experience. Every learning situation entails effect. Learning requires a response
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Return to top I am thinking about getting pregnant. How can I take care of myself? You should start taking care of yourself before you start trying to get pregnant. This is called preconception health. It means knowing how health conditions and risk factors could affect you or your unborn baby if you become pregnant. For example‚ some foods‚ habits‚ and medicines can harm your baby — even before he or she is conceived. Some health problems also can affect pregnancy. Talk to your doctor before pregnancy
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A Study on Organizational Culture and Its Relationship with Job Satisfaction in Manufacturing and Information Technology Sectors Dr. Koteswara Rao‚ Dr. P.T.Srinivasan and S.George Dr.P.K.Kotewara Rao is a senior executive in Southern Railway Dr.P.T.Srinivasan‚ professor‚ Department of Management Studies‚ University of Madras S.George‚ doctoral research scholar in Management‚ university of Madras ABSTRACT Organizational culture has a significant effect on how employees view their
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Factors affecting motivation in public organizations Project Report Factors affecting motivation in public organizations Project Report Motivation in Public Organisations _________________________________________________________________________________ Abstract Motivation is known as important as other factors for achieving the organisational goals. The high motivation led the employees to the extreme commitment with the organisation goals. Similarly high employee motivation leads to greater employee
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