"Questionnaire to determine positioning cues for chewing gum brand" Essays and Research Papers

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    Gum Report

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    Gum. A simple three letter word and a delicious treat‚ but have you ever wondered how gum came to be? Like who invented it or what’s it made of? Well I hope you enjoy unwrapping the truth about the sticky history of chewing gum! The Greeks were chewing a type of gum as early as the year 50 AD. This proves that gum has been existing for a long time but the first bubble gum wasn’t invented until 1906 by a guy name‚ Frank Fleer. He called his oh so sticky gum blibber-blubber. Surprisingly Frank’s

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    Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually‚ it is located around Cape Town’s original harbour‚ the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure‚ residential‚ commercial and retail purposes. In addition‚ the V&A Waterfront Company is involved in the development of other local

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    Science of Gum

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    Does Gum Lose Mass When You Chew It? I believe the gum will gain mass this is because the gum will absorb the saliva in you mouth and make it bigger. MATERIALS: Gum(orbit gum) Analiysis page Mouth Scale Clock or timer Pencil Wax paper Yourself Saliva PROCEDURES: Buy or steal three pieces of gum from store. Weigh one piece of gum on a digital or regular scale Put one piece of gum in open mouth Chew concecutivly for one minute

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    Bubble Gum

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    ever wondered who invented bubble gum‚ or why it’s pink? How do you go about getting the answers to these questions? Easy. Think way‚ way back‚ not to prehistoric times but close‚ 1928. Popular With Children‚ Unpopular with Parents and Teachers. The first known bubble gum appeared in 1906‚ and was a dud. Known as Blibber Blubber‚ it was sticky‚ brittle‚ and insufficiently cohesive. In 1928‚ an accountant‚ Walter Diemer‚ invented an improved version of bubble gum. The only food coloring he had on

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    Positioning

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    POSITIONING STRATEGY POSITIONING Creating a unique and distinctive image for a brand relative to the competition Brand should be perceived as different from competitors by consumers EFFECTIVE POSITIONING Meaningful to consumers Credible/believable Unique to your brand Durable over time FOCUS OF POSITIONING Attributes and benefits of the product Competition Product user Product use or application Product class Cultural symbols Jet Blue Airways Focus on the benefits of Jet Blue

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    Memo Thomas McQuaid Lea Niglio-Parein Paola Gonzalez-Zabala Vodacom Project 1 3/12/14 The purpose of this memorandum is to analyze and explain the current brand positioning and target market of South African company‚ Vodacom‚ from previous commercial advertisements. After having analyzed the current target market and brand position we would recommend a new target market and position for Vodacom of South African’s age range‚ 15-55 (58.7 % of total population) and include the following segments

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    Cue for Treason

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    Tia Berardi ENG 1D1 Ms.Oliver Monday April 2nd 2012 Several Characters Can Have Loyalty Not everyone possesses the quality of loyalty‚ but those that do are worth having a relationship with. The author of Cue for Treason‚ Geoffry Trease‚ demonstrates this trait in many of the characters. The most loyal bond in this book‚ which took place very early on in the novel‚ was Peter and Kit’s. One of the most significant bonds has to be amongst the Secret Agents‚ the Queen‚ and all of England. Lastly

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    EXECUTIVE SUMMARY This case addresses the issue of which positioning strategy Mahindra and Mahindra should adopt in order to ensure that all its strategic objectives are met and it garners enough market share to assume the position of market leader once again. This decision is to be taken at a time where the Indian Automobile industry is in a state of change. M & M’s portfolio mainly consists of utility vehicles that are meant for the rural and semi-urban consumer. But these markets are seen to

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    Stride Gum

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    Long Lasting? In the recent Stride commercial‚ Shaun White endorses their new Whitemint flavored gum. The advertisement’s main purpose is to promote the gum by creating an ironic situation that grasps the audience’s attention with a humorous tone. Without stressing the product so heavily‚ they provide a less demanding approach for the audience to buy their product. The advertisement promotes the gum as ridiculously long lasting. Although‚ throughout the commercial‚ the marketer’s debate over solutions

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    viewer laugh‚ cry‚ or even just by providing facts‚ the company always has a purpose in creating the advertisement. In a new commercial by Extra Gum‚ viewers’ emotions are on the rise‚ as the commercial illustrates a love story built on their gum wrappers. The company uses a dramatic tone‚ pathos‚ and repetition to emphasize the importance that their gum wrappers played in this story. Throughout the commercial‚ the company is appealing to young couples. In the beginning of the commercial‚ the setting

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