QUESTIONNAIRE Please highlight your answer. The questionnaire is completely anonymous. Screening questions 1) Do you work in marketing/advertising? * YES NO 2) Do you have a close relation to the company Louis Vuitton? (You or your family member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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Positioning is the place where someone or something is‚ especially in relation to other objects and places. In marketing‚ positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization.(Wikipedia‚2012) However‚ it is important for the contemporary age‚ whichever aspect is in life. By looking at marketing segmentation‚ marketing targeting and marketing positioning from DOVE® Chocolate which
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Sodaly Chhun Prof. Linda Mallen Due Date: 4/17/13 Research Paper The Effect of Gum Disease on Human Health. People think the way to have a charming smile is to have white teeth. However‚ that is not all there is to have good oral health. Healthy gum tissue also is an important part of tooth structure which enables our healthy bright smile. Healthy gums aren’t just important for your oral health‚ but they can also be important for your overall health. Numerous research studies suggest that other
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The History of Gum Where does bubble gum originate? Who made bubble gum? What was the first bubble gum brand? What is the most popular bubble gum brand today? These are all questions that people often wonder when thinking about gum. Gum is something that is chewed around the world and there is a lot of history behind it‚ such as who invented it‚ the first company that started producing it‚ and the first people who chewed it. The history of bubble gum goes all the way back to the ancient times
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Harmful Effects of Chewing Gutkha Gutkha can well be defined as a devil in disguise. Promoted as a mouth freshener‚ this betel nuts and tobacco preparation is designed to release a chemical reaction that makes it an addictive proposition. However‚ most consumers believe that the blended spices and seasonings do not make it as a harmful product! But‚ the truth remains that gutkha; just as any other tobacco product is very addictive and injurious to health. Gutkha has been proved to be carcinogenic
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POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind‚ heart‚ body and wallet space of customers in the selected target market segment through differential advantage higher than rivals in an irreplaceable way by converting differential advantage into sustainable differential advantage. Positioning is not so much what a product
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large numbers of people are involved in growing‚ harvesting‚ sorting‚ packing‚ transporting‚ loading and unloading the commodity (Dechasa‚ 2001) Many literatures explain that growing and chewing khat have both economic advantages and disadvantages. Similarly many researchers conclude that chewing khat has impact on health and on others social issues. Consuming khat juice from young leaves stimulates brain and spinal cord (through synapses) resulting in the desirable effects (as cited by Dechassa
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faced‚ a decision or action taken by an individual manager or by an organization at the strategic‚ functional or operational level Mortein Vaporizer: What lies beneath Brand Positioning? Debasis Pradhan and Divya Agrawal H ari Panda‚ the brand manager of Mortein Vaporizer‚ could not keep his mind off the challenges faced by his brand even during an official gathering of colleagues at the Golf ground in Bhubaneswar. He detached himself from the group and went for a quiet stroll as others were busy
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QUESTIONNAIRE:- (Retailer Survey) Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address: __________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b
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