Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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The natural plant exudate gum tragacanth is obtained from the stem of the bush like plant “goat’s-horn”‚ Astragalus species. Gum tragacanth has been used commercially for well over 2000 years and is currently widely used as a thickener and emulsifier in emulsion systems in different pharmaceutical‚ food‚ cosmetic and diverse industrial uses. In addition‚ it is on the list of stabilizers that are permitted by Food and Agriculture Organization/ World Health Organization that could be used during the
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Market Segmentation‚ Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different
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the student of M.COM (PREVIOUS) ‚ dept. of Commerce‚ Karachi University are conducting a practical research on “Pharmaceutical Sector”. In this you are requested to fill out the following questionnaire. We assure you that all the information provided would strictly be used for academic purpose only. “QUESTIONnAIRE” 1. You are related with the field of: a. Pharmacy b. Doctor c. Nurse d. other 2. Your gender: a. Male b. Female 3. Your working experience in
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Segmentation‚ Targeting and Positioning; This essay will illustrate the extent to which effective marketing must incorporate Segmentation‚ Targeting and Positioning. Marketing effectively differs from one organization to another as each has their own separate goals‚ which they pursue. To answer how important each of the afore mentioned marketing tools are‚ one must define what Marketing is and then take into account how each is applied and why if not applied in an organizations approach to selling
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Brand Knowledge Structure and Brand Elements What is Brand Awareness? Recognition versus recall – Brand versus situation cues Awareness depth versus breath – Brand versus situation linkages Why is brand awareness important? A necessary condition for inclusion in the set of brands being considered for purchase – A sufficient condition for choice in low-involvement decision settings – Influences the nature and strength of association – Brand Image Brand Perceptions through Associations
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QUESTIONNAIRE 1. How many employees are there in your store? _________________________________________ 2. What is there qualification? a. Grade 12 certificate b. Diploma c. Degree d. Post-graduate e. Any other _____________________________________ 3. Do you believe in training? ________________________________________________ 4. Are you providing any sales training? ________________________________________________ 5. How many training days per employee are
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Price Calories Brand of the chocolate Packaging Ingredients/ flavors Which brand of chocolates you prefer? Nestle Cadbury’s Amul Foreign brands like Hershey’s Any other‚ please specify _______________________________________________ Why do you prefer that particular brand? __________________________________________________ ___________ __________________________________________________ ___________ Is there anything that you feel is lacking in your preferred brand of chocolates
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Customer/Consumer Survey 1) Can you remember any brand of paint? a) Asian paints b) Al Karim c) Aqua paints d) Berger paints e) Elite paints f) RAK paints g) Roxy paints h) Romana paints i) Ujala paints 2) Why you choose this brand? a) Brand name b) Quality c) Other facility. 3) Do you have any experience about painting? ( Yes ( No 4) How many times you have used this brand? 1—2—3—4—5—6—7—8—9—10—11––12 5) Which brand you used last time? .................
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Questionnaire 1. What age group do you belong to? a) 11-20 b) 21-30 c) 31-50 d) 51 and over 2. What is your marital status? a) Single b) Married c) In a relationship d) Divorce 3. What is your employment status? a) Employed b) Unemployed c) Seeking employment d) Other 4. What is your occupation? a) Teacher b) Student c) Engineer d) Other 5. To which gender do you belong? a) Male b) Female 6
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