Management Science II Dr. S.Bharadwaj MODULE 1 Segmentation‚Targeting and Positioning • • • • Segmentation‚ Targeting and Positioning Definitions Segmentation Variables Evaluation of Segments Summary What is segmentation‚ anyone? • • What about targeting and positioning? Segmentation is the process of grouping people or organizations within a market according to similar needs‚ characteristics‚ or behaviors Dividing the market into groups • • • an entire market rarely has the same tastes
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Abstract : Jaflong is one the beautiful tourist spots in Bangladesh which is visited by lots of local and foreign visitors every year. Jaflong is famous for collection of rolling stone‚ colorful tribal life‚ Khasia Rajbari‚ Dauki and Piyan rivers ‚ Tea Garden‚ Orange and Jackfruit Garden‚ Betel leaf and areca nut gardens and Dauki Bazar. But the most important side of jaflong is its beautiful natural sites. It is a matter of regretting that Jaflong is being polluted by different means like stone
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o Yes o No 6. Did you use any other mobile phone brand before? o Yes o No 7. Which brand did you use? o Nokia o Sony Ericsson o LG o Blackberry o Apple o Others 8. What made you give up the previous brand? o Not functioning well o Appearance is not attractive o Other brands are more advanced o Friends/family members recommend other brands o Others 9.
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Positioning and Differentiation Strategies Differentiation is the act of designing a set of meaningful differences to distinguish the company’s offering from competitor’s offerings (Rao‚ 2010). With Voice to Text/Text to Voice‚ Toyota designed itself above the rest. After researching the needs of its consumer‚ Toyota focused its plans on the safety and needs of today’s driver. With the human need to stay connected to our loved ones‚ friends‚ and business contacts at the touch of a button‚ Toyota
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more effective & suitable for my hair. No Difference. ( 2 ) Q.6) Why you choose this product? ( Show Card C ) 4. This is exactly the product I have always wanted. 3. This is the best available brand 2. Since‚ It was new I want to try it. 1. There is really no option. Q.7) What are those features which attracts you more? ( Show Card D ) ( You Can choose more than one option )
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Daniel Ferrato Mrs. Alilovic ENG 1D1 April 8‚ 2013 Cue For Treason In Cue For Treason‚ written by Geoffrey Trease‚ we are introduced to the main Character‚ Peter Brownrigg. Peter’s neighbors and family break down the wall blocking the common lands and that’s when the adventure begins. This adventure Peter goes through shows how ambitious‚ independent‚ and brave he is. Peter’s traits are unveiled while he is on his adventure. These traits make Peter successful on his adventure and turn him
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Questionnaire For Teenagers NAME - ______________________ Age - ____ Gender - _____ Q.1. Do you play any sports? A. yes‚ B. No‚ Q.2. If Yes Then specify? Q.3. How Many Hours do you spend time Playing outdoor games? A.1-3Hours B.4-6Hours C.Less than 1 hour Q.4. What Ailments/Disability stops you from playing games that make you fit for life? Q.5. Do you go to any fitness centre for working out?
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Survey Questionnaire Direction: Please fill in the blanks or check the boxes or parentheses provided below that best correspond to your answer SOP I. Personal Profile 1.1 Name: (optional):_______________________ 1.2 Age ___0-15 years old or below ___46-60 years old ___16-30 years old ___60 years old or above ___31-45 years old 1.3 Civil Status ___Single ___Separated ___Married ___Widow/er 1.4 Number of Dependents: ___4-6 ___10 or above ___7-9 1.5 Educational Attainment ___Elementary
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QUESTIONNAIRE Department of Business Management‚ School of Business‚ College of Business Studies‚ Covenant University‚ Canaan land‚ Ota‚ Ogun State. Dear Sir/Ma‚ The researcher is conducting a research on “Corporate Social Responsibility and Firm’s Financial Performance: The Moderating Effect of Perceived Organizational Culture‚ “A Study of United Bank of Africa” With the intention of knowing the impact of corporate social responsibility and the financial performance of a firm and its effect
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What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers
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