Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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The Effects of Contextual Cues on Visual Categorization Ken Sim Department of Psychology‚ Department of Engineering National University of Singapore 2012/2013 Semester 1 The Effects of Contextual Cues on Visual Categorization Zi Yang Ang‚ Yan Ting Chan‚ Ken Sim‚ Chaoqian Chen‚ Yu Chen‚ Mayank Ashok Jain Department of Psychology‚ Department of Engineering National University of Singapore 2012/2013 Semester 1 Abstract “Do you spot the animal faster than the bird?” Ever since
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A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
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Journal of Economic Literature 2011‚ 49:2‚ 326–365 http:www.aeaweb.org/articles.php?doi=10.1257/jel.49.2.326 What Determines Productivity? C S * Economists have shown that large and persistent differences in productivity levels across businesses are ubiquitous. This nding has shaped research agendas in a number of elds‚ including (but not limited to) macroeconomics‚ industrial organization‚ labor‚ and trade. This paper surveys and evaluates recent empirical work addressing the question of
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Table of Contents The Questionnaire Analysis Report 1. Summary 1.1．The purpose of investigation The investigation was made to understand the degree students in SEGi University based on their age‚ gender‚ nationality‚ major category‚ preferences on fast food restaurant‚ hand phone brand and activities do on their phones. 1.2．Method of investigation A questionaire was used as a way to garner views and information of the degree students in SEGi University. A sample of ramdom survey was
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Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords
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“Genes determine intelligence” critically discuss the contemporary evidence. Research on intelligence has been around for centuries one of the earliest known testing is said to be as early as 2200 BC where Chinese administrators tested civil servants periodically to make sure they acquired the necessary abilities/skills for their job. Today psychologist now test on weather intelligence is genetically induced and if so to what extent by taking into account environmental factors‚ using methods like
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Brand Positioning Brand Positioning Positioning is owning a piece of consumer’s mind‚ Positioning is not what you do to a product It’s what you do to the mind of the prospect You position the product in the prospect’s mind ‘It’s incorrect to call it Product Positioning’ – Ries & Trout Brand Positioning is owning a piece of customer’s mind. It’s not what a marketer does to its brand but how it is perceived in the mind of the customer. For this‚ a brand has to be distinctive‚ relevant
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Questionnaire for Clothes consumption NAME: CONTACT NO. OCCUPATION: e-mail: PLACE: DATE: Questions: 1) Approximately‚ how many times do you buy your clothes? a) Once a week b) Once every 2 weeks c) Once a month d) At the beginning of season e) During the sales period f) During the Christmas Festivities g) As the need arises h) Occasionally i) Rarely 2) From where do you usually buy clothes? a) Factory Outlets b) Retail Shops (unbranded)
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User no: ________ MARKETING RESEARCH ON BLACKBERRY AND IPHONE USER Dear Participant‚ This questionnaire is designed to evaluate the extensiveness of Blackberry and Iphone user growth and development. The responses you provide will help us better understand what are being demanded by society. Thank you very much for your time and cooperation. We greatly appreciate your help in furthering this research endeavour. Cordially‚ Students of HNDBM/BA 10/02 Please CIRCLE
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