POMC: Revision Questions (Chpt 5-8) Kate Ferreira 1. Cultural: this signifies a set of values‚ ideas and attitudes that are conveyed to the people of the community or passed down to the next generation. This impacts on how people dress‚ eat etc. Culture can also be broken up into a subculture‚ which refers to a uniformed group of people. This includes the cultures nationalities (ethnic groups)‚ geography‚ age and activity. This is what makes the culture unique. Social class is measured by occupation
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Marketing implementation‚ the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan’s stated objectives. Evaluating and Controlling the Marketing Process To deal with the many surprises that occur during the implementation of marketing plans‚ the marketing department has to monitor and control marketing activities continuously. The lists of four types of marketing control needed by companies are: annual
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N15MAY/3713 MARKETING MANAGEMENT Question : If you are working in a super market‚ what techniques/tools you will use in data collection? How are you going to analysis the data and make inferences? How will you finally apply your market research to improve sales and win over customers? ANSWER: Marketing research is "the process or set of processes that links the consumers‚ customers‚ and end users to the marketer through information — information used to identify and define marketing opportunities
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1. What network topology has the inherent weakness of a single point of failure The Star physical network 2. Define "networking standard" The details of what a networking topology does and how it does it 3. "De facto standards" No particular standards‚ they are established as a matter of practice 4. About how many bytes are in a kilobyte (KB) 1000 bytes 5. Convert to decimal "00101011" 43 6. A single hexadecimal digit is equivalent to ______ binary digits 4 7. How are "Voice
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Ch 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don ’t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization‚ not the needs of society as a whole d) Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers
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Principals of Management Assessment Correct Answers are in RED I Scored 64% ( 33/51 ) 1. A value chain is the sequence of activities that begins with raw materials. What result does a value chain end with? Choose 1 answer A. Outsourcing or insourcing B. Supply and demand C. Delivery of products or services D. Operations and logistics C 2. What happens when an effective value chain is created? Choose 1 answer A. Total quality management is not required
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MASTER POST MODULE MODULE : MARKETING MANAGEMENT LECTURER NAME : MR ROSSLINE 1 of 50 TABLE OF CONTENTS 1a. EXAMINE AND REVIEW CRITICALLY THE FOUR AREAS OF MARKETING COMMUNICATION? PROVIDE EXAMPLE WHERE NESSARY 1b EXPLAIN IN DETAIL THE BASIC PRICING STRATEGIES? GIVE EXAMPLE TO SUPPORT YOUR ANSWER 2. IDENTIFY AND DESCRIBE THE MOST OFFEN USED SOURCES OF DIFFERENTATION. GIVE EXAMPLES TO SUPPORT YOUR ANSWERS. 3. URSULA IS A MARKETING MANAGER FOR A BATHROOM TILE
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1 Learning issues for Chapter One: Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed? What are the tasks necessary for successful marketing management? 2 What is Marketing? The American Marketing Association: “Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships
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Question 1 10 out of 10 points Which of the following are key corporate assets? Answer Selected Answer: intellectual property‚ core competencies‚ and financial and human assets Correct Answer: intellectual property‚ core competencies‚ and financial and human assets Question 2 10 out of 10 points An example of a business using information systems to create new products and services is Answer Selected Answer: Apple Inc.’s iPod. Correct Answer: Apple Inc.’s iPod. Question 3 10 out
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Neriff Jay E. Baraquia Email Address: neriff_21@yahoo.com Address: Zone 3 Brgy. Baldoza‚ La Paz‚ Iloilo City Contact No: +639307125263 Educational Background Degree Obtained : Bachelor in Journalism West Visayas State University College 2009 to 2013 College of Mass Communications La Paz‚ Iloilo City‚ Philippines AlpaCrest Academy Incorporated Secondary 2006 to 2009 La Paz‚ Iloilo City Iloilo National
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