1.0 Total Quality Define total quality & quality. Total Quality: an approach of doing business that attempts to maximize the competitiveness of an organization through the continual improvement of the quality of its products‚ services‚ people‚ processes‚ and environments Quality: a dynamic state associated with products‚ services‚ people‚ processes‚ and environments that meets or exceeds expectations and helps produce superior value. List the elements of total quality 1. Strategically based: Comprehensive
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Lesson 1 (5.0 points) 1. What is scarcity? (1.0 points) Scarcity is the condition of people having unlimited wants but living in a world with limited resources. 2. What is an economy? (1.0 points) An economy is a system of trade. Trade is the exchange of things of value. 3. What is a commodity? (1.0 points) A commodity is something of value that can be bought‚ sold‚ or traded‚ such as a book‚ a car‚ or tutoring lessons. 4. What is a producer? (0.5 points) A producer is
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MB0046_MBA_Sem2_Fall/August 2012 Master of Business Administration - MBA Semester 2 MB0046 – Marketing Management - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 Marketing involves satisfaction of consumer needs’. Elucidate the statement. Q.2 Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand? Q.3 Explain in brief the process involved in personal
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2012 MARKETING MANAGEMENT Time : 3 Hours ] [ Max.Marks : 70 The question paper is in two sections - A & B. Section-A is consists of 10 short answer type questions each of 5 marks (answer in 80 to 100 words). Students are required to attempt Six questions from section A. Section-B consists of 7 descriptive type questions each of 10 marks (answer limit 300 words). Students are required to attempt any four question from section B. SECTION - A Q.1 Attempt any six questions (80-100
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Test Questions‚ Semester 1 2010 Internet Marketing 350 1. The internet consists of all of the following except ________. a. computers with data b. users who send and receive data files c. a technology infrastructure to move‚ create‚ and view or listen to the content d. a central mainframe 2. According to the book‚ ________ is the country with highest percentage of internet users. a. the United States b. Norway c. China d. France 3. E-marketing is
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MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1. What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customerization 2. What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3. Define internet
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Chapter 9 1.) How could the ACS’s marketing department use operational CRM to strengthen its relationships with its customers? ACS’s marketing department could use operational CRM to strengthen its relationships with its customers by using vast amount of information it collects to analyze customer’s needs and expectations. They could use CRM for better analysis and predictions. They could utilize campaign management systems to guide users through marketing campaigns and engage in cross selling
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Questions & Answers for Mid-Term Examination Chapter 2: 1- Identify and describe the three levels of the organizational hierarchy. Which types of information systems serve each level? Answer: The three levels of the organizational hierarchy: Senior Managers Middle Managers Operational Managers Types of information systems serve each level: Operational-level systems: support operational mangers‚ keeping track of the elementary activities and transactions. Management-level systems:
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to A) implement C) communicate strategy. B) choose D) All of these answers are correct. 2) Place the four business functions in the order they appear along the value chain: Customer service Design Marketing Production A) Design‚ Production‚ Marketing‚ Customer Service B) Customer Service‚ Design‚ Production‚ Marketing C) Design‚ Customer Service‚ Production‚ Marketing D) Customer Service‚ Marketing‚ Production‚ Design 3) Place the five steps inthe decision-making process
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