STRATEGIC MARKETING MANAGEMENT APPENDIX 15A MARKETING METRICS SUBMITTED TO: DR. ED QUIOCHO SUBMITTED BY: ARVIN CARLO P. SILAO Questions: 1. It measures relating to profitability include the margin on a unit of product and on products sold through different channels. a. Profitability Metrics c. Sales and Channel Metrics b. Pricing Metrics d. Customer Profitability Metrics 2. It incude measures of awareness‚ knowledge‚ beliefs‚ purchase intentions‚ loyalty‚ willingness to recommend‚ satisfaction
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Upper-level managers or directors of board probably make the decision. 3. After graduation‚ you are not likely to move directly to a top-level management position. In fact‚ few members of your class will ever reach the top-management level. Why‚ then‚ is it important for all business majors to study the field of strategic management? Top-management is usually making strategic decision based on the big picture of the whole company and the economic circumstance. As a college graduation‚ we are
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Can we have both a quantitative and qualitative risk evaluation system in place at the same time? Yes‚ a quantitative and qualitative risk management system can be in place at the same time. Since the Space Shuttle Program is so large and complicated‚ it would be in their best interest to incorporate both quantitative and qualitative risk management evaluations together. Alone‚ neither system is sufficient in analyzing nor predicting all the risks involved in the program. It is the flaw of
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1. Did Vivien lose all his money when the banks crashed? Yes‚ Vivien lose all the money he worked for “The Peoples Bank‚ the bank in which [he] had [his] savings‚ closed its doors” (Thomas‚ 43). He worked very hard for his money and saved most of it in his bank. When they closed he felt anger‚ resentment‚ and disbelief. 2. Did Vivien look over Dr. Alfred Shoulder when they did heart surgery? Yes‚ Dr. Blalock need Vivien’s assistance and told him “stand where [he] could see” (Thomas‚ 92). Vivien
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MR1500: Consumer Behaviour Group Assignment #4 Date Submitted: November 15‚ 2011 1. Discuss some conditions where it would be advisable to use a comparative advertising strategy. Comparative advertising strategy is defined as advertising where the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience. Some conditions that would be advisable to use comparative advertising strategy would be with products with a well-known
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1. How do Amanda’s dreams for her daughter contrast with the realities of the Wingfields’ day-to-day existence? The dream Amanda has for her daughter contrasts with the reality of the Wingfield’s existence‚ because Amanda is not accepting the reality of her own existence‚ she is constantly referring to her past life; a Southern belle with many Gentlemen callers. She convinces herself that Laura can live the life she expected to continue for herself‚ not realizing her daughter does not share her
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Discuss two things you about driving. know A. I know that a motor vehicle is a deadly weapon and that I would not be the only person on the road. I would have to pay attention to the way that I drive as well as others around me. Following this basic rule would ensure the safety of myself as well as other motorists. B.I know that as a driver‚ I am required to know the rules that govern driving in whichever state I am in as well as any new laws that are created and put into place. W A.Why do some
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MU 2.4 1.1 Understanding your role in contributing to children and young people’s health and safety is a priority. As a new member of staff your line manager will need to know how you can apply this in your work setting. You have been asked to produce information that includes: • an outline of the health and safety policies and procedures of the work setting Health & Safety Policies • Protective clothing to be warn when necessary for example‚ wearing gloves when administering medical
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Engineering Materials Week 9 12.11 Iron titanate forms in the ilmenite crystal structure that consists of an HCP arrangement of ions. (a). Which type of interstitial site will the ions occupy? Why? Since this ratio is between 0.414 and 0.732‚ the ions will occupy octahedral sites (b). Which type of interstitial site will the ions occupy? Why? Since this ratio is between 0.414 and 0.732‚ the ions will also occupy octahedral sites. (c). What fraction of the total tetrahedral sites will be occupied
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Chapter 19- French Revolution 1) Describe the 3 estates of France. Who paid the taxes? Who held the wealth and power in France? The first estate was the top 1% of population which is the government‚ church‚ and clergy men. They experienced special privileges and paid no taxes. The Second Estate is made up of the 2% of population and included nobility. They experienced special privileges and were taxed lightly. The Third Estate was made p of the "common" population. They included lawyers
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