Citibank Case Questions: 1) Should Citibank launch the card product? Why or why not? 2) Given its upscale customer base‚ how should Citibank position its card‚ if it decides to launch it? 3) Which countries should Citibank enter first? Which countries should it avoid? 4) If you choose not to introduce the card‚ what would you do to achieve the $100 million earnings target by 1990? What kind of branch banking products should the bank offer? L’OReal Case Questions: 1) What is Beauty Product
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Case Questions for April 10‚ 2010 Discussion Questions for Birch Paper Company Answer each of the following questions independently. 1. Which bid should Norhern Division accept? 2. Should Thompson Division lower its price? If so‚ to what? 3. What should the Commercial V.P. do? Case 23-5‚ Berkshire Industries 1. Were Berkshire’s motivations for a new incentive system reasonable? If so‚ what were their main options for a new system? Was an economic profit-focused system a reasonable
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Rodjanét Williams History 101 Professor Saul Panski April 22‚ 2013 To Justify War or Not to Justify War? That is the Question On May 11‚ 1846‚ James K. Polk delivered his address to Congress requesting a Declaration of War on the Republic of Mexico. President Polk justified his war by saying in his message that Mexico had attacked American troops and invaded the United States. He also brought up the issue that initially brought about all of the tensions between the U.S. and Mexico‚ which was
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Coca-Cola Caressa Kurz Managerial Marketing BUS620 Jeffrey Kimmel November 19th‚ 2012 coke 1. Coke has been the leader in the soft drink industry for decades. Coke has a strong customer loyalty base‚ while appealing to new customers through effective marketing. In recent years‚ the soft drink industry has changed with consumers
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compare and contrast the Coke a Cola and Pepsi Cola websites. I found that these two companies have been fighting to bring customers to their side since the birth of the two companies. If you ask anyone who drinks soda‚ they have a favorite‚ wether it being Coke or Pepsi. A major factor in getting a customer to buy your product is marketing. If a company appears to the public as an inviting company‚ people will flock to them. This is especially important in a case such as this where the two products
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Case: Shouldice Questions for Discussion 1. What is the bundle of benefits purchased by the consumer? In other words‚ what is the Shouldice value proposition? In what ways is Shouldice’s offering different from other hospitals? 2. What is the target group of customers‚ and what do they have in common apart from a hernia? 3. How are the benefits delivered to those customers—how does the production process work? You might like to think of this as a factory with people as the work in process
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Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 2) Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India. Q 3) Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4) why does it seem that Coke has become a larger and
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down 15 percent of the year pizza huts pilot initially limited to resident of santa cruz california generated fewer than 10 orders per week that barely covered court of the pc server says Dan Cooke ‚ vise president of MIS at pizza hut a subsidiary of pepsi co. inc. in purchase in new York . Yet Cooke sees the company forecast into cyberspace as a success and pizza hut is the world ordering in ordering in other markets . “our goal is to be where ever our customers are”. He says pizza hut is the world
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses.
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wo of the largest and most profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter
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