MARKETING Session III: Pricing Policy Question I: Why is pricing policy so important in the marketing mix of a product ? What is pricing? Pricing is the process of determining what a compagny will receive in Exchange for its products. Pricing strategy is important for several aspects in the compagny wich are: Survival : short-term objectives are set in order to survive Profit :the objective is to maximise profits Return on investment : prices are set to attain a specified return on
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2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions Milo is considered as a product of monopolistic competition market because there are many competitors of Milo in the market. Some of the competitors include Vico‚ Ovaltine‚ Horlicks‚ Dutch Lady and Nutrilite. Secondly‚ monopolistic competition market has free market entry and exit. This means that new competitors can enter the market easily and Milo may be easily force out of the market by its competitors. Monopolistic competition
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days of the prophets rich people were unfair in the ways they treated common people. The rich people took the poor people to court trials in order to take their money away. The rich people gave bribes to the judges so that the judges would make decisions in favor of the rich people. The government leaders abused the poor and demanded heavy taxes from them. The leaders in Israel were evil and corrupt in those days. They were cruel to the poor‚ they used their power and authority to harm the poor‚
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grading. You have to hand in a handout of the presentation and an executive summary of no more than 2 pages. Guideline Questions for you Report 1. What is the value of the project assuming the firm was entirely equity financed? What are the annual projected free cash flows? What discount rate is appropriate? NPV = $1‚228‚485 Discount rate = cost of equity (from CAPM) = 15.8% (see model for projected free cash flows) 2. Value the project using the
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One of the biggest decisions in my life was choosing a major for my college education. I knew that my major will play a big role in shaping my life. I chose mine to be Computer Science. Computers have fascinated me ever since I have seen one and the reason of my fascination is their incredible potential. Even when I was a child I used to reason out how computers worked and what went into making them. Therefore‚ it was an easy decision for me to choose my major as Computer Science. Computer Science
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Choosing a Career There are a lot of different professions and it is difficult to make the right choice. The problem of choosing the right profession has always been very important. Our future depends widely on our job selection. So it is important to make the right decision. The properly chosen career makes a person happy and successful‚ whereas a wrong choice can make him/her dissatisfied with the future job and life. I think that profession should be both well-paid and interesting. Also much
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capacity management - the meaning of capacity Introduction The capacity of a production unit (e.g. machine‚ factory) is its ability to produce or do that which the customer requires. In production and operations management‚ three types of capacity are often referred to: Potential Capacity | The capacity that can be made available to influence the planning of senior management (e.g. in helping them to make decisions about overall business growth‚ investment etc). This is essentially a long-term
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INTRODUCTION: Capacity building and Community Development models to formulate programs and projects that is not only sustainable but can also benefit the community in the long term with self-reliance and make a positive difference in community. There are different social and political ideologies and perspectives of community development‚ these ideologies and perspectives make different assumptions of how society functions and the need and level of interventions in the society (Ife‚ 1995‚ p 119)
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brain energy The brain is said to be glucose-dependent‚ which means it uses only glucose to function. It consumes more than 5g an hour‚ but doesn’t know how to store it. It therefore has to be regularly supplied your diet via the circulatory system. It has long been proven that the most difficult task within intellectual performance‚ the capacity to memorise‚ depends on the level of glucose in the blood2. But beware of indulging in sugary foods and confectionery; though easy to snack on‚ they can
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Prevailing penal practices often allow convicted murders back on the streets within a short period of time. Punishment is not a humane way to treat a criminal; what is needed is an effective rehabilitation program for prisoners. By placing a person in prison‚ society is making the prisoner more angry. This would account for the crimes that have been committed over and over. There are two situations to look at when placing somebody in a prison. The first case to be looked at is whether the person
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