Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible and intangible
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Navigating Pay Equity: Developments in Legislation March 24‚ 2014 Agenda • Historical legislation • Lilly Ledbetter • Paycheck Fairness Act • Impact and advice for HR professionals Equal Pay Act (EPA) • Passed in 1963 as an amendment to the FLSA • Requires equal pay for substantially equal work ▫Skill‚ Effort‚ Responsibility‚ Working Conditions • Gender claims only • Not required to show discriminatory intent EPA - Affirmative Defenses • Seniority system • Merit system • System which measures
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Industry Two—Internet Companies CASE 12 Google Inc. (2010): The Future of the Internet Search Engine Patricia A. Ryan Google began with a mission: to create the ultimate search engine to help users tame the unruly and exponentially growing repository of information that is the Internet. And most would agree that when the word “Google” became a verb‚ that mission was largely accomplished.1 IT HAD BEEN NEARLY SIX YEARS SINCE GOOGLE’S ATTENTION-grabbing initial public offering and‚ despite overall
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005 PHOENIX CONSTRUCTION‚ INC. and ARMANDO U. CARBONEL‚ petitioners‚ vs. THE INTERMEDIATE APPELLATE COURT and LEONARDO DIONISIO‚ respondents. [G.R. No. L-65295 March 10‚ 1987] TOPIC: PONENTE: FELICIANO‚ J. AUTHOR: NOTES: (if applicable) FACTS: 1. In the early morning of 15 November 1975‚ at about 1:30am‚ private respondent Leonardo Dionisio was on his way home from a cocktails-and-dinner meeting with his boss‚ the general manager of a marketing corporation‚ where he had taken "a shot or two"
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Chapter 1 the equity method of accounting for investments Chapter Outline I. Three methods are principally used to account for an investment in equity securities. A. Fair-value method: applied by an investor when only a small percentage of a company’s voting stock is held. 1. Income is recognized when dividends are declared. 2. Portfolios are reported at market value. If market values are unavailable‚ investment is reported at cost. B. Consolidation: when
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manager‚ such as Lew Frankfort‚ chairman and CEO of Coach‚ Inc.‚ aims to build a luxury brand like Coach‚ he invests millions of dollars in setting up a series of business strategies‚ including advertising on television‚ organizing fashion shows‚ and gaining the approval of fashion designers. These actions are decided based on how a luxury brand is built; essentially‚ the brand will guide the future steps of the company to a certain degree. Coach‚ Inc. is different from other more expensive luxury brands
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Toy Store/Department Survey When you walk into a toy store there is a distinct difference between what toys are meant for girls and boys. The boy aisle is colored blue and the girl aisle is pink‚ society has labeled blue as a boy color and pink as a girl color. These toy stores are subtly teaching kids what girls and boys should like by dividing the genders by colors. There are also different toys for different age groups‚ as kids get older toy stores determined
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Chapter 13 – Store Layout and Design I. Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The store itself (e.g.‚ its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer’s store. 1. 2. In fact‚ no other variable in the retailing mix influences the consumer ’s initial perception as much as the retailer ’s store itself. The two
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at issue price without any additional paid-in capital reported. 6.Companies allocate the proceeds received from a lump-sum sale of securities based on the securities’ par values. 7.Companies should record stock issued for services or noncash property at either the fair value of the stock issued or the fair value of the consideration received. 8.Treasury stock is a company’s own stock that has been reacquired and retired. 9.The cost method records all transactions in treasury
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community and teaching staff. Support has come in many forms‚ ranging from a quality learning environment to a motivating lecture‚ accessible office hours‚ direct accommodations and more‚ but each of them at its core has the virtues of inclusion‚ equity and diversity. At the end of last fall term‚ I lost consciousness due to a medical condition and hit my head during class requiring a visit to the hospital and an accompanying recovery period. After I told my professors‚ they empathized with me and
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