emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the
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Sporting Goods Store Bill Thompson is the new manager of a retail sporting goods store in Vermont that is part of a national chain. Bill‚ who is 25 years old‚ has been working for the company for four years. Before his promotion he was the assistant manager for two years at a company store in Delaware. Last week he was briefly introduced to the employees by his boss‚ the regional manager. The profit performance of this store is below average for its location and Bill is looking forward to the
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I. BACKGROUND Staples Inc. founded in 1985 by Thomas G. Stemberg and Leo Kahn in Brighton‚ Massachussets. It is headquartered in Boston and employs 89‚000 employees worldwide. Staples sells office supplies at more than 2‚000 stores as well as through its catalog and call centers‚ the internet site‚ and contract sales force. In additional to typical office supplies‚ stores offer computer hardware and software‚ furniture‚ art and school supplies and printing and copy services ( Staples 10k‚ 2012)
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Difference between historical cost and fair value accounting In order to make the most profitable and rational decisions entity’s stakeholders have to evaluate organisation’s financial statements. Today’s world of rapidly changing prices has made it difficult to estimate what something is actually worth. Thus leading to debates at what price – historical costing price or market value – assets and liabilities should be reported. Therefore‚ before making any evaluations about reported transactions
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In Cohen v Herbal Concepts Inc‚[ Cohen v Herbal Concepts Inc (1984)63 NY‚2d 739.] a photo of the offended party and her little girl was utilized on the name of a cosmetic product without their assent. The respondents contended that the characteristics of the two people were not identifiable in the photograph. The court on the other hand‚ acknowledged the announcement of the offended party’s spouse and granted harms to the offended party in acknowledgment of her privacy rights. In the case
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ANTHONIA GEORGE HONOURS ENGLISH 11 KAPLAN PERIOD 2 Coca-Cola USA vs. Grove Press Inc These are two letters full of different rhetorical strategies‚ from two dissimilar companies. One from Mr. Ira C Herbert who represents the Coca-Cola Company USA‚ and the other from Mr. R. W. Seaver‚ the Executive Vice President of Grove Press Inc. The letter first sent is from the Coca-Col a Company‚ it is a cease and desist letter written by Ira Herbert urging Mr. Seaver to stop the use of the coca cola company
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S.B JAIN INSTITUTE OF TECHNOLOGY MANAGEMENT & RESEARCH‚ NAGPUR. DEPARTMENT OF MANAGEMENT “TO STUDY COMPITITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL” QUESTIONNAIRE STORE NAME :- _______________________________________________ ADDRESS :- _______________________________________________ 1) What type of location and style of space do you have ? Shopping mall Strip mall
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Contents 1.0 Question 1: Critically comment on the sources of long term funds used by the company to finance its operations 2 2.0 Question 2: Based on your answers in part 1‚ discuss the advantages and disadvantages of using those sources of debt financing over the equity financing for the company. 5 3.0 Question 3: Distinguish between money and capital markets‚ and evaluate any two types of securities traded in the money markets‚ respectively 8 4.0 References 11 1.0 Question 1: Critically
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Ideal HR Department OL 600 Strategic Human Resource Management. 06/08/2011 Executive Summary Human Resources department should have a clear picture and understanding of what is need it in today businesses‚ this can be accomplish by communicating the employees the business objectives and be capable to develop and execute policies which are in place at
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H-E-B H-E-B is a popular grocery store in the community of Houston‚ TX. There are many aspects of H-E-B that appeal to the consumers in my area. Some good qualities of H-E-B are competitive pricing‚ friendly customer service‚ cleanliness‚ and a large variety of products. These positive qualities all come together to provide the consumer with an enjoyable shopping experience. H-E-B‚ which stands for Howard E. Butt‚ first began in as a small‚ family-owned store in 1905 in Kerrville‚ TX. Now H-E-B
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