SELECTION OF THE INDUSTRY In today’s time the franchise companies have increased to a great extent. People are seen going to all these outlets so as to have a decent meal if nothing is cooked at home. Basically there are no set sales forces to serve these outlets but are seen as sales force themselves. SELECTION OF THE COMPANY The companies that the research team has chosen consist of MCDONALD’S‚ PIZZA HUT and KFC‚ three franchise companies that provide food for the masses to enjoy.
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Au Bon Pain’s bread and using their own cold cuts to make sandwiches their self. This realization was the launching point for the industry’s first ‘fast casual restaurant’. By 1991 the company had $68 million in sales and became a leader in the quick service bakery segment. It was at this time that Kane and Shaich took the company public. However‚ even with their explosive growth the company was modeled upon a limited growth concept. Shaich called this concept‚ “high density urban feeding”
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reflect the desire/demands of their customers. The current CEO of McDonald’s is Mr. Don Thompson. b. McDonald’s was started in the 1940s as a BBQ restaurant owned and operated by Richard and Maurice McDonald’s in California‚ U.S.A. The McDonald’s franchise was not established until 1955‚ when man by the name of Ray Kroc opened the ninth McDonald’s restaurant in Des Plaines‚ Illinois. By 1961‚ McDonald’s filed trademark for the company name and “drive-thru” service. Ray Kroc eventually forced the
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SWOT Analysis Overview Strengths:• Strong market position -BKC is the worlds second-largest FFHR chain as measured by the total number of restaurants and system-wide sales.• Greater franchise mix -As a result of its higher franchise mix‚ the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties.• Robust financial performance -Revenues and Income have consistently grown providing a platform for Global Brand Equity.future growth
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topic engulfing major giant in the worldwide fast food chain restaurant. So which one is better? Which one is healthier? Which one offer less calories? Which one will help you to shed some pound? What is the calories and nutrition index of these two franchises? The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Subway is healthier. Subway always offers a meal with comparatively
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business environment 7 Conclusion 8 Refferences 8 Introduction Marrybrown Marrybrown‚ was founded in 1981‚ as a restaurant company that operates and franchises Marrybrown restaurants‚ through 15 countries throughout Asia‚ Middle East‚ and Africa. Marrybrown is among the nation’s leading fast-food chains‚ with more than 130 quick-serving restaurants in Malaysia and more than 280 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something
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solution to the problem of needing a means of attracting investors to the business with a multimedia presentation with the hope of them purchasing a franchise and setting up their own company based on the original Sydney based firm. I am also needed to increase demand for the companies’ travel packages resulting in increased income opening up franchise opportunities interstate. The exclusive offers provided by this company need to promoted and be explained why they are superior. The participants in
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KRISPY KREME DOUGHNUTS‚ INC. As the millennium began‚ the future for Krispy Kreme Doughnuts‚ Inc.‚ smelled sweet. Not only could the company boast iconic status and a nearly cultlike following‚ it had quickly become a darling of Wall Street. Less than a year after its initial public offering‚ in April 2000‚ Krispy Kreme shares were selling for 62 times earnings and‚ by 2003‚ Fortune magazine had dubbed the company "the hottest brand in America." With ambitious plans to open 500 doughnut shops over
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customers. Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up‚ that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said‚ the combined management experience‚ and synergy between the goals of the franchisor and the company’s goals will lead to the long-term success of our franchise. 2.0 Situation Analysis
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Introduction To the average person‚ the idea of opening a pizza franchise in the Czech Republic sounds odd. Here’s what’s interesting: the franchising sector in the Czech Republic is steadily growing and the concept of franchising is becoming familiar to an increasing number of companies and individuals (www.factbook.net). American Steve Kafka has made the decision to expand his business and open a Chicago Style Pizza franchise. Steve knows there will be some challenges placed in his path because
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