differentiation strategy‚ or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide‚ the owners performed cross-country market research and concluded that consumers could get excited about a quick‚ high quality dining experience. The concept is a mix between fast food and casual dining‚ or fast casual. By choosing this strategy‚ Panera is attempting to achieve competitive advantage in the unique offerings it provides‚ offerings that rivals don’t
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those same youths mimics them in various aspects of the sport star’s life‚ setting a dangerous precedent for our malleable youth. For example‚ Michael Vick‚ a quarterback in the NFL (he is still‚ to this day‚ in the NFL)‚ still receives pay from NFL franchises despite being charged with a felony offence by the federal authorities for participating and managing dog fights and dog executions. Vick did end up pleading guilty to the charges of managing and participating in illegal dog-fighting matches‚ yet
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Sonic Drive-In Case Background In 1953‚ Tyro Smith founded the prototype of the first Sonic drive-In in Shawnee‚ Oklahoma. Before 1953‚ he had already tried opening two other restaurants. Smith eventually bought a steak house that had a root beer stand on the lot. He intended to tear the stand down to add more parking for the steak house‚ but the root beer stand‚ called Top Hat Drive-In‚ proved to be more profitable and even outlasted the steak house. While traveling in Louisiana‚ Smith saw homemade
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COMM 120 College Writing Justin Reed Professor Hilton-Ross Performance-Enhancing Drugs: New level of excitement or quick death? We regularly hear of professional athletes being accused of “doping‚” or use of illegal performance-enhancing drugs. Many do this to be the very best at what they do. This is lucrative for not only the player‚ but also for the franchises that bring in the crowds. The question that arises is‚ if these drugs should be the new frontier of sports‚ or if we should
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have developed a large‚ global‚ diversified‚ and committed franchise network that is a critical component of our system-wide success and our leading position in pizza delivery. As of March 21‚ 2004‚ our franchise store network consisted of 6‚878 stores‚ 63% of which were located in the contiguous United States" (Domino’s Pizza). These system has doubtless advantages namely for such global international company as Domino’s Pizza. The franchise system allows minimizing such negative barriers of international
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GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M WEN- EVELINA KUTEPOV YUM- TRAVIS MCCLELLAN MCD- MARIA MARTINEZ McDonald’s‚ Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns‚ operates‚ and/or franchises dining establishments. Executive Summary – see written report MCDONALD’S CORPORATION Founded in 1954 by Ray Kroc in California Started as a small barbeque restaurant About 32‚000 restaurants serving in 119 countries Daily customer traffic
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name was again changed‚ this time to simply "McDonald’s‚" and reopened its doors on December 12‚ 1948. In 1953‚ the McDonald brothers began to franchise their successful restaurant‚ starting in Phoenix‚ Arizona and Downey‚ California; the latter is today the oldest surviving McDonald’s restaurant. The McDonald brothers created Speedee to symbolize the quick and efficient service system that they had devised. Downey’s Speedee is one of only a few remaining. His little legs‚ animated in neon‚ still
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Retrieved from http://search.ebscohost.com.ezproxy.apollolibrary.com/login.aspx?direct=true&db=bth&AN=16224214&site=bsi-live Wal-Mart Stores‚ Inc. (2010). Services you need‚ prices you can afford. Retrieved from http://www.walmart.com/cp/Wal-Mart-Tire-Lube-Express/495843
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SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. Dunkin¡¦ Donuts products are unique and tasty which none of our competitors can duplicate. The company will maintain a focus on quality products with bottom-line growth through cost reduction and optimal performance. The company will
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