Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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The Concept of Immigration: Just Move Geographically or More Than It? About 30 years ago from now‚ when my grandfather made a decision to migrate to France‚ due to some economic‚ sociocultural and domestic problems which he faced‚ this decision and its possible results seemed individualistic and unique to my grandfather at first glance. However‚ having such individualistic perspective on the concept of migration true or acceptable? In this case‚ when the concept of migration is analysed
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Historical Cost Concept What is historical cost? Historical cost is a term used instead of the term cost. Cost and historical cost usually mean the original cost at the time of a transaction. The term historical cost helps to distinguish an asset’s original cost from its replacement cost‚ current cost‚ or inflation-adjusted cost. For example‚ land purchased in 1992 at cost of $80‚000 and still owned by the buyer will be reported on the buyer’s balance sheet at its cost or historical cost of $80
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Applying Ethics in Practice Theodore Ofstedahl BSHS/335 07/27/2014 Laura Cobb Applying Ethics in Practice This is the case study of Candy. Candy is 14 years of age; she is receiving counseling from her school counselor. This client was recommended for school counseling due to problematic behavior in her classroom. Here are the stressors effecting Candy. Her parents have recently divorced‚ and Candy is having difficulty coping with her parents’ separation. This client is having unprotected sex with
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The term self-concept is a general term used to refer to how someone thinks about or perceives themselves. The self concept is how we think about and evaluate ourselves. To be aware of oneself is to have a concept of oneself. Baumeister (1999) provides the following self concept definition: ""the individual’s belief about himself or herself‚ including the person’s attributes and who and what the self is"". Self Concept is an important term for both social psychology and humanism. Lewis
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University of Phoenix Material Nonprofit Organization Revenue Origin Matrix Before filling in the matrix‚ complete the following: • Select a nonprofit organization. Doctors without Borders • What sector does the organization belong to? Medical Assistance • Summarize the organizations purpose. To provide assistance to over 70 countries (see more below matrix) • Use the matrix below to help you evaluate the pros and cons associated with the different
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Points Awarded 7.00 Points Missed 3.00 Percentage 70.0% 1. In the supplemental materials‚ you learned that (1) the GRI is one of the most widely used CSR reporting methods; (2) the initial report of most businesses is a "C" level report; and (3) "C" level reports are required to measure ten performance indicators‚ including at least one from Economic‚ Environmental‚ and Social areas. You are at a private school and responsible for recommending performance indicators and developing metrics
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the time. negotiate 2. (p. 3) The term ____________ is used to describe the competitive‚ win-lose situations such as haggling over price that happens at yard sale‚ flea market‚ or used car lot. bargaining 3. (p. 6) Negotiating parties always negotiate by __________. choice 4. (p. 6‚ 7) There are times when you should _________ negotiate. not 5. (p. 8) Successful negotiation involves the management of ____________ (e.g.‚ the price or the terms of agreement) and also the resolution
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“Nowadays the concept of culture in anthropology and sociology is regarded as a fundamental element in the humanities.” (Chase‚ 1948: 59; cited in Encyclopaedia Britannica‚ 2007: The culture concept in anthropology) Today culture is one of the most discussed concepts all around the world. It has a crucial role in human relations. Its understanding is the kernel of the new multiculturalism policy of different countries around the globe. And in this understanding the social sciences has a
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