Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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EVALUATION OF BRAND NAMEA brand is a combination of name‚ term‚ sign‚ symbol and design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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BRIEFING ST 1 (England) DIRECTORS’ BRIEFING SWOT analysis SWOT analysis looks at your strengths and weaknesses‚ and the opportunities and threats your business faces. By focusing on the key factors affecting your business‚ now and in the future‚ a SWOT analysis provides a clear basis for examining your business performance and prospects. This briefing outlines: x B Brainstorm the issues. Ask everyone to identify any strengths or weaknesses they feel the business has‚ and any opportunities
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SWOT This is used to help focus activities into areas of strength and where the greatest opportunities lie. This is used to identify the dangers that take the form of weaknesses and both internal and external threats. The four attributes of SWOT analysis: Strengths - What are the advantages? What is currently done well? (e.g. key area of best-performing activities of your company) Weaknesses - What could be improved? What is done badly? (e.g. key area where you are performing poorly) Opportunities
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1. What is adidas corporate strategy? Was there... 1. What is adidas corporate strategy? Was there a common strategic approach utilied in managing the company’s lineup of sporting goods businesses prior to its 2005-2006 restructuring? 2. Did the restructuring undertaken in 2005 and 2006 make sense? Does it appear that the acquisition of Reebok International will produce higher returns for shareholder? What strategic actions should adidas’s top management initiate ti improve the company’s financial
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’s closest competitor continues to remain Quizno ’s. Concern over their ability to erode Subway ’s customer base from older franchise "no frills" restaurants is a concern. A newer addition to the submarine sandwich market is Burger King with their various grilled chicken submarine sandwiches on baguettes. With over 11‚000 restaurants‚ this could develop into a major threat. Recommendations include focusing marketing survey studies on the ability of Quizno ’s and Burger King to erode customer base
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SWOT Analysis Strength Strengths are one of the internal factor lead the organization to the success pathway and the business which allow you to operate more effectively than your competitors. For example‚ strength could be your specialist technical knowledge. As Nestle is a well-known brand in the world‚ so this is good for NESCAFÉ to make any further development and it is believed that NESCAFÉ is the major player in coffee market and it has a strong brand names because of associating
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is true that the importance of each category of factors will always vary from business to business and from company to company‚ but nonetheless PESTLE remains a mandatory analysis technique that is usually a part of the larger and more comprehensive SWOT analysis. PESTLE helps a company determine exactly how various types and categories of factors influence its ‘well-being’. As aforementioned‚ the same factors will influence different companies in different ways. For instance‚ an online business
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Sandwich chain Quiznos made its name selling hot subs at premium prices‚ but a leveraged buyout at the top of the market and the recession helped turn that strategy to toast. Now the company finds itself on the brink of default‚ also thanks to sour relations with franchise owners‚ costly rents and stepped-up competition from rivals like Subway. The chain now has about 3‚500 stores‚ down from nearly 5‚000 before the recession. With sales sliding‚ Denverbased Quiznos told lenders July
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