1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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The Wonders of Radio John Hooker was a man of few words‚ but the few he had spoken painted a bigger picture on what the radio was like from the 1930’s-40’s. In the interview‚ Mr. Hooker was ask several questions to which he was to respond to. Being the radio‚ the questions he answered were about the music and programs that were created during this time period. The way he answered them surely brought light to something amazing of the past‚ as well as leaving Mr. Hooker with a lovely feeling of nostalgia
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Radio in the 1920’s In the 1920’s Radio Broadcasting became one of America’s favorite sources of entertainment. During this time period most Americans depended on radio for their source of communication‚ since television was not yet invented. The invention of radio had a major impact on Americans. Radio stations sent out a variety of shows and programs such as; sports‚ musical concerts‚ and newscasts. The radio became a regular past time for Americans in this time period. Radio became a production
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Radio Astronomy Essay In the 1930s a huge discovery was made; one that has led to many subsequent discoveries about the world beyond Earth. This discovery was radio astronomy‚ the study of celestial objects at radio frequencies. Radio and optical astronomy are two different ways to study stars‚ planets and moons in the universe; but the most useful would have to be radio astronomy. Despite this‚ there are some who do argue that optical astronomy is the more useful of the two. Radio waves are a form
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Digital Radio — The Sound of the Future Background First there was digital television‚ called "the latest breakthrough in television." Now‚ digital radio is catching on as a popular form of broadcasting. The Federal Communications Commission (FCC) has moved a step closer to bringing digital radio to millions of Americans. What is Digital Radio Digital radio is the transmission and reception of sound that has been processed using technology comparable to that used in compact disc (CD) players
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A CASE STUDY ON REDIFFUSION RADIO Rediffusion Radio: Rise and fall Two years after the Second World War‚ at a time where radio relied on Amplitude Modulation (AM) to broadcast‚ the inception of Rediffusion gave Singaporeans a whole new experience of listening to music. Through cable transmission‚ Rediffusion’s broadcasts were crystal clear and interference-free (Remember Singapore ‚ 2012). Even though its monthly subscription was priced at $5‚ a considerable high amount in the 1950s‚ Rediffusion
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Reflection Paper A Reflection On The Movie “The Sound Of Music” Directed By Robert Wise By: Wan Anisabanum Salleh 1.0 Introduction 1.1 Universal Relevance of the Movie The movie was chosen as the subject of reflection because the writer feels that the movie offers plenty of opportunity for reflection on the human character. The writer feels that there is a lot that lecturers can learn from the movie and use it to become better and more effective lecturers. Indeed‚ the life of Maria
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John Krakauer‚ Into the Wild: Philosophical Journey or Suicidal Folly? Compared with oriental people’s implicit quest for freedom and truth‚ people in western countries are more direct which means that they pursue their goals through practice. The book‚ Into the Wild‚ tells a story about a guy who had a philosophical journey. The book shows a process of a person’s spiritual growth: from the yearning for the absolute freedom‚ a kind of irrepressible impulse and force‚ to the yearning for
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SUMMARY: Kuvo Radio was a radio station created in Denver to enhance the presence of their Hispanic community. The founding fathers of Kuvo Radio envisioned that their radio station would one day be a voice for their local Latino community. The purpose of Kuvo Radio was to start a music station that catered toward the Hispanic community of Denver. ISSUE: Kuvo radio leaders “saw the radio station as a vehicle for establishing
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Why does Radio One want to acquire the 12 urban stations from Clear Channel Communications in the top 50 markets along with the nine stations in Charlotte‚ NC‚ Augusta‚ GA‚ and Indianapolis‚ IN? What are the benefits and risks? After the Telecommunication act in 1996 significant consolidation occurred in the Radio Industry‚ thereafter Radio companies were able to obtain cost savings by acquiring multiple stations in one area and reaching economies of scale. The nation’s two biggest radio company
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