Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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1.0 Strategic Problems Faced by KFC Threats from rivalry Hartz Chicken will be the problem currently faced by KFC outlet at Sarawak Plaza. The threats is in the form of substitute product which means the product produce by Hartz can satisfy the same consumer needs as another product. In this case‚ it will be the competition to gain or attract the same market segment for their chicken focus dishes or menu. Profit gain by the outlet eventually not enough to cover the daily operating expenses. The
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Ethical Treatment of Animals (PETA) carried out a protest against Kentucky Fried Chicken (KFC) on the right way to treat Chicken The protest was a part of the animal rights organization’s international campaign to pursue KFC to deal strictly with its suppliers’ cruel treatment of birds. According to the PETA‚ video footage obtained after an "undercover investigation" of a US slaughterhouse in West Virginia show the birds being cruelly treated by workers. "Every bird KFC serves has endured a
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honey choice‚ honey selection must be such that the major honey customer—a large franchise retail operator‚ representing 80% of Unifine’s honey sales—will accept it. Since its main customer used this product as a “give-away” dipping sauce for its fried chicken pieces‚ the main focus for the customer is to manage cost‚ although
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“Chinese food” almost anywhere in the world and not just in China. While the food is Americanized it is still a Chinese culture in which was spread around the world. Another example of globalization on food is Japan and their obsession with Kentucky Fried Chicken‚ also known as KFC here in America. Japan is so obsessed with this American food chain and food they’ve
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easily . Kentucky fried chicken cooperation also known as KFC it also have 36‚000 outlets world wide. The marketing mix of KFC is the product of KFC is fried chicken with different flavours and verities like Original Recipe®‚ Extra Crispy®‚ Kentucky Grilled Chicken ™and Original Recipe Strips with home-style sides‚ Honey BBQ Wings‚ and freshly made chicken the The product of KFC is unique and is widely famous among the consumers for its Original Recipe® fried chicken
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said that “A little more persistence‚ a little more effort‚ and what seemed hopeless failure may turn into glorious success.” The right figure whom I can quote here is Colonel Sanders. Many of us enjoy the finger licking good meals of Kentucky Fried Chicken today‚ but do you know that‚ the man behind this world
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Senjuur Cheworei Rosa Okode Ratemo Oira Kiiru Maina ‚ Aridi‚ Ochieng BACKGROUND OF KENTUCKY FRIED CHICKEN KFC KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN . KFC is part of Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants
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direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation. Definition KFC (Kentucky Fried Chicken) which was founded by Colonel Harland Sanders in 1952 is known as the world famous fast food industry. Colonel used his ford cars to spread the formula to the interested restaurants in Indiana‚ Ohio and Kentucky and established first authorized
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CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
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