based in Louisville‚ Kentucky‚ is the chicken restaurant chain specializing in the worlds most popular‚ especially in Recipe Original‚ Extra Crispy‚ Kentucky Grilled Chicken and Original Recipe Each day‚. more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5‚200 KFC restaurants in the United States and more than 15‚000 units worldwide operations. KFC is world famous for fried chicken recipe Original Recipe - is made with
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correct international marketing. First of all‚ its core product‚ fried chicken‚ is similar to some local Chinese chicken dishes and that chicken is so common‚ like the daily meal for Chinese family. Secondly‚ KFC is so smart that they have added new items that suit the Chinese traditional diet. For breakfast‚ they added the soy milk drink and rice congee‚ and for tea time‚ they added egg custard tart. It’s so true you won’t eat fried chicken for breakfast but KFC certainly doesn’t want to lose such market
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started his career where he cooked chicken in 1930. Even though his gas station didn’t have a restaurant Colonel served diners in his attached living quarters ‚but did you know that was all when Colonel Harland Sanders was 40years old during the Great Depression. Then after all that over the next 10 years‚ he perfected his “Secret Recipe” and pressure fryer cooking method for his famous fried chicken and moved onto bigger locations‚and Colonel Sanders chicken was even praised in the media by food
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businesses‚ ranging from family-owned hotel to the ubiquitous laundry and photo developing shops. Parking lot Like any typical Ilonggo‚ Sia liked to dine out. His favorite food was the fried chicken served by fastfood chains Jollibee and McDonald’s. But then‚ something was missing – the fried chicken looked and tasted too foreign‚ westernized. It didn’t suit the taste buds of typical Ilonggos or Pinoys. Wanting to be different‚ Sia struck the idea of a homespun food outlet serving Filipino-style
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farmer‚ railroad fireman‚ and insurance salesman until he started cooking chicken and selling it. For most of his life he had to struggle to make a living‚ at the age of sixty-five he had very little money and a secret recipe for his chicken‚ but was determined to make something out of it. During the time‚ where Colonel Sanders was developing his famous recipe with the 11 herbs and spices‚ he was serving people his chicken in a small restaurant‚ which he named Sander’s Café. However due to new interstate
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KFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance
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Case Study 1 Introduction KFC (Kentucky Fried Chicken) is a global brand fast-food chains which expands rapidly and achieves an impressive success in Chinese market during last decades. More than 40 precent of Yum’s operating profit is generated by KFC China with over 4‚500 stores. (Junheng 2012) However‚ KFC China is facing a serious of challenges about perceived negatives of fast food‚ the changing nature of Chinese consumer and the rising competitions. It needs to localise their offerings and
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Kentucky Fried Chicken and the Global Fast food Industry Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis External Analysis = economic‚ political‚ social‚ ecological‚ technological‚ International Environment Economic Factors 1. Prime interest rates 2. Inflation rates 3. Trends in the growth of the gross national product 4. Unemployment rates 5. Globalization of the economy 6. Outsourcing Social Factors Present in the external environment: Beliefs
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the most popular city of Bogota is ajiaco‚ this dish a type of soup and is composed of potatoes‚ chicken‚ and herbs. However‚ further south in the city of Cali a popular dish is sancocho de gallina‚ this dish is made up chicken‚ cilantro‚ plantain‚ corn‚ yucca root‚ and numerous seasonings. Up north in the city of Medellin a common dish in Bandeja Paisa‚ this dish is composed of beans‚ white rice‚ fried eggs‚ plantain‚ avocado‚ ground meat‚ pork sausage‚ and arepa. In the
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business strategy has since been rewarded with an unlikely industry leadership position in growth‚ profitability‚ market share‚ and brand recognition in the world’s fastesThere is no doubt that China has become the highest-growth market of Kentucky Fried Chicken. Seventeen years after opening the first KFC outlet in China‚ KFC has celebrated its 1000th restaurant milestone in Beijing on January 16‚ 2004 (business wire‚ 2004). As the Yum! Brands‚ Inc.‚ the parent company of KFC‚ states in the 2003 annual
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